American Airlines Arena Could Become TD Bank Arena, Report Says

TD Bank is now said to be the front runner in talks to replace American Airlines as the sponsor of the Miami Heat’s arena, according to a report in the Herald.

Other companies remain in discussion for the naming rights to the facility currently known as the American Airlines Arena.

American Airlines is not among the companies that are still in talks, ensuring that the arena will be renamed in 2020.

The American Airlines naming rights deal began 20 years ago and expires December 31 of this year. The airline confirmed in September that they were not pursuing a new deal, which is expected to be much more expensive than their current deal.

American is paying $2 million per year for naming rights, but a new deal is conservatively worth triple that, consultants have said.

Miami-Dade County will take in revenue from a new deal, but must pay $2 million per year to the Heat. The payment must be made next year regardless of a sponsorship, so there is some pressure for the county to secure a deal quickly. The Heat are not involved in the new naming talks.

 

(photo: phillip pessar)

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Anonymous

Bang Bros Center was and will always be the people’s choice!!

Anonymous

You’re crazy.

Anonymous

What ever happened to that sweet park out back on the water ??!! Oh.. that’s right.. they never built it and it now sits derelict and/or is used as another income stream for valet parking. Yet another scam perpetrated on the local citizenry to enrich a handful of folks.

Anonymous

Who needs another park downtown? They’re even planning another one in the middle of Biscayne, of all places. I know, I can’t believe it either.

Anonymous

BBC was better

Anonymous

Why does Dade have to pay the Heat 2 million a year? So before was a zero sum game?

Biscaynemanny

Because they are subsidize by dade, the arena is privately owned but its sit atop county land.

Anonymous

What ever happened to that sweet park out back on the water ??!! Oh.. that’s right.. they never built it and it now sits derelict and/or is used as another income stream for valet parking. Yet another scam perpetrated on the local citizenry to enrich a handful of folks.

Anonymous

oops.. sorry for the double post. My puter was giving me a hassle. lol

Anonymous

Lame, and not even an American bank.

Anonymous

Who cares? As long as they are footing the bill….

Anonymous

Will they replace the plane on top with a TD bank sign?? Ewww

Anonymous

Maybe a $ sign!?! Very Miami

Anonymous

I know… I hate to see the plane logo go away.

¯\_(ツ)_/¯

Eww…so boring..

Anonymous

It doesn’t matter how appealing the sponsor is. The naming rights of the arena goes to the highest bidder.

Anonymous

In that case, I would rather see AA stick around. They have been wonderful sponsors for the Heat arena for the last 20 years. TD Bank already sponsors the Boston Celtics arena anyhow.

Anonymous

Virgin Travels is much better…or Virgin Galaxy…or Virgin Rail….or Virgin Cruises…you get the idea

Anonymous

Not really.
Enlighten me on….

Anonymous

Fortunately Virgin can’t buy all of Miami

Anonymous

Virgin is a competitor to Carnival. I don’t think the Harrisons would allow that.

Anonymous

Somehow I expect the County to get hosed on the naming rights since most of the $$$ goes to them.

Danny

Please be true. I want to switch my TD card for a HEAT themed debit card

Anonymous

get a life !