American Airlines Arena Signage Removed, Set To Be Renamed To FTX This Week

After 21 years, American Airlines arena is officially being renamed this week.

The renaming process can begin now that the Heat’s season is over.

Workers were seen removing the American Airlines signs from the arena on Sunday – just one day after the Heat were swept out of the playoffs.

The new name of the facility will be FTX Arena.

FTX is a cryptocurrency company that launched in Hong Kong just two years ago, and is run by a 29-year-old.

Miami-Dade commissioners agreed to a 19-year deal with FTX for $135 million.

As part of the deal, the airplane silhouette on the arena’s roof will be replaced with the FTX logo.

Miami-Dade decided to take back control of the naming bidding process from the Miami Heat shortly before the American Airlines naming deal expired, which resulted in FTX winning the bid.

The FTX name will be official on Friday, according to CBS 4.

 

(video: Mirko Savone)

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Anonymous
21 days ago

It will be always American Airlines Arena

Anonymous
21 days ago

The rooftop of the Arena should be turned into a rooftop bar! Imagine that!!

Anonymous
21 days ago

Now that would be iconic! It would have the best views in town!!

Anonymous
21 days ago

I hope they do something iconic with that rooftop and not some tacky cheap design.

Anonymous
21 days ago

I think the word “iconic” is been over used these days!

Anonymous
21 days ago

But “tacky cheap” is not when it comes to Miami.

Anonymous
21 days ago

I agree!!!

Anonymous
21 days ago

Hopefully they get rid of the public parking lot behind the arena and run it into something else. The soccer field proposal would be great

Anonymous
21 days ago

Should be basketball courts. Only makes sense

Anonymous
21 days ago

A waterfront sports bar would be a better idea for that space!

Anonymous
21 days ago

The only basketball court anybody cares about is the one inside this arena whenever O’Neil/Lebron/Wade/whoever is/was playing.

Anonymous
21 days ago

More tech/crypto hype to help Mana flip all his downtown properties!

Anonymous
21 days ago

If he flips them doesn’t it mean that someone with even more money will be buying them and then will build stuff there? Where’s the problem?

Anonymous
21 days ago

The problem is the past 10+ years when he did nothing with his properties and held back the development of downtown and beyond

Anonymous
21 days ago

I agree on that but it’s his business after all

Anonymous
21 days ago

He has every legal right no doubt but what I think bothers most people is how he has always misrepresented his intentions. He’s always claimed to be “working” on those properties while in reality he’s done next to nothing (to the point that the local DDA is not a fan of his at all) while every other company has been doing great and rapid development to new & old properties not owned by him

Anonymous
21 days ago

Like the FTX name

Anonymous
21 days ago

FTX Arena sounds good but I will miss the plane on top of it. FTX and its logo isn’t that nice to be placed on the roof, I hope they leave the plane or do something iconic on it.

Anonymous
21 days ago

They need to add some rooftop lights to it and have some cool design on it. I saw a renedering with the FTX logo on the side of it and it was terrible.

Anonymous
21 days ago

How about LED chase lights that can change color, speed, etc?

Anonymous
21 days ago

With upward pointing beacons that also chase and dance like rotating disco lights?

Anonymous
21 days ago

It would be cool if they added strobe lights pointing the sky

The Red Link
21 days ago

Are they just going to paint over the old logo on the roof? I’m curious as the how that process will play out.

Anonymous
21 days ago

That logo belongs to American Airlines.. so yes, it will be painted over or removed somehow.

Anonymous
21 days ago

As a person who made a crap ton of money off cashing out on crypto, I welcome this change but wish it would’ve arrived a few years back as we were heading towards this current peak. Miami could’ve been a leader in crypto much earlier, it’s actually joining the party a little late now and most of the big crypto companies like Coinbase ended up being founded in Silicon Valley like most other tech

Anonymous
21 days ago

It’s still innovative that our city might be the first to pay its employees in bitcoin though but I agree that we missed an opportunity to start some of these crypto companies right here. Now some of the successful crypto companies are just moving here for the tax benefits, should be cool nonetheless

Anonymous
21 days ago

The lack of local tech talent is why crypto/blockchain companies were unable to be formed in Miami. Until our universities are able to deliver on better engineering talent, Miami won’t be the place where great tech companies are created from scratch

Anonymous
21 days ago

Another terrible deal the city made years back. Can you believe they pay a private company, millions to be a tenant. lol what a joke. The Heat not only stay there for free, they made a promise to develop the back of the arena facing the water into a park or at least a baywalk. Its still a parking lot. When will the city of Miami stop selling out priceless land for a short term gain.

Anonymous
20 days ago

The back of the Arena should become a waterfront sports bar or open air movie theater with small food vendors.

Anonymous
21 days ago

FTX sounds like an overseas holding company made for tax evasion purposes, which I guess is fitting for Miami and for a company started in Hong Kong–definitely not as cool as an airline or literally any other industry that doesn’t require someone with a CS degree to incoherently explain how blockchain works

Anonymous
21 days ago

The name FTX is Very Iconic

Anonymous
21 days ago

Their logo sucks tho

Danny Costa
21 days ago

If it does in fact become the FTX logo on the rooftop, they should consider adding the flame at the top of the X, just like they do for the “T” in HEAT

Anonymous
21 days ago

Why is FTX paying 135 million on naming rights when they have this pop up message when you access they website :

“”FTX is not available in your country.
It is prohibited to access or use our services (including the FTX Cryptocurrency Derivatives Exchange platform) if you are located in, established in, or a resident of the United States of America, Cuba, Crimea and Sevastopol, Iran, Syria, North Korea, or Sudan, (ii) any other sanctioned jurisdiction, or (iii) any jurisdiction where the services offered by FTX Cryptocurrency Derivatives Exchange are restricted.””

La Mala
20 days ago

The End of an Era… the age of the Cryptos has arrived lol

Anonymous
21 days ago

haha, what an event to mark the top in bitcoin/cryptos! hope Miami gets more than 2 years out of this contract…

Anonymous
21 days ago

It seems like this could get awkward if crypto continues to tank off the highs it had a month ago. It also doesn’t help Miami’s reputation for drugs and money laundering as crypto often facilitates that though there are valid uses for it as well

Anonymous
21 days ago

To be fair, the crappy hipsterfied rebranding AA did several years ago was the nail in the coffin. Truely, how this old logo remained for quite some time made it a relic that’s sad to see go.

Anonymous
21 days ago

That name likely won’t last the 19yrs. Willing to take bets.

Anonymous
21 days ago

Miami being Miami something vulgar will probably wind up on the arena roof. Like a crypto/phallic symbol or a fertility icon. That would be fitting.

Anonymous
21 days ago

Whoever said vulgar to our home pack up and get out , before it’s too late Anoymous

Anonymous
21 days ago

And it was almost bang bros arena lol

Anonymous
21 days ago

There’s a stripper dancing on our skyline