Virgin cable cars could soon be transporting commuters and tourists between Miami and Miami Beach if mayoral candidate Steve Berke has his way.
Berke, who proposed the cable car idea last week, says that he has been in contact with Virgin Group founder Sir Richard Branson, who has expressed enthusiasm about the plan. Branson has offered to buy the naming rights to the system, according to Berke.
A similar system known as the Emirates Air Line was built in London ahead of the 2012 Olympic Games at a cost of about $95 million. Emirates signed a 10-year, $57 million deal for naming rights to the cars, which run .62 miles.
Branson owns a small condominium in South Beach, registered under his wife’s name.