Developer Appears To Be Preparing To Build Lofty Brickell Tower After Completing $50M Purchase Of Property

Another Brickell tower is apparently launching sales and moving full speed towards construction.

Lofty Brickell will include residential units with owners permitted to rent them on a short term basis through platforms such as Airbnb, according to preliminary marketing material released by multiple brokers on social media. The project will also include a marina on the river with dockage.

Sales are currently underway to friends and family, the posts state. Completion is set for 2024, meaning construction is expected to start relatively soon.

Units will be delivered fully finished and furnished, a fact sheet states.

The concept is similar to other downtown Miami towers such as Natiivo, Yotelpad, E11EVEN, and Legacy Miami Worldcenter, which have quickly sold out.

Harvey Hernandez, the developer who controls Newgard, closed on the purchase of the Lofty riverfront property near Brickell City Centre for a reported $50.75 million.

Hernandez also developed the 46-story Brickell House and 37-story Centro in recent years.

The Herald has reported multiple times this week on controversy over the early eviction of the KLA Schools of Brickell currently on the site. However, the paper also reported that the school’s lease was set to expire in December 2021 regardless.

Exact details, including number of units and floors, haven’t yet been released.

Marketing material released by a selling broker for the development property in 2019 stated that between 800 to 1,400 residential units could be built on the site, depending on a if a street closure could be secured. Zoning allows a height of 80 stories.

 

 

A concept design prepared by architect Palma in 2019 showing what could potentially be built. The new tower is unlikely to look like this:

 

From Lofty Brickell’s preliminary marketing material:

 

 

 

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Anonymous
19 days ago

If its developed by Harvey Hernandez corners will prob be cut. This is the same guy who had no experience in automated garages design one for another condo in brickell. Naturally, the automated parking broke and now its up to the owners to fix.

Anonymous
19 days ago

I don’t know, I think Brickellhouse is probably the nicest building in the are… I know I live there!

Anonymous
19 days ago

The automated elevator broke the day people moved in. Save your comment for a few years and let me know how things go when everything starts falling apart.

Anonymous
18 days ago

BrickellHouse is a very nice building and the association won their suits against the developer. The garage is being fixed right now.

Anonymous
19 days ago

Really? Nicer that the waterfront Jade, or the Four Seasons, or the Conrad, or Echo?

I guess if you are new to Brickell House and don’t know about all the construction and parking problems it would be okay, but even so, of the buildings delivered within 3 blocks in the last 15 years, Brickell House doesn’t make the top 3.

Anonymous
18 days ago

Well it’s better than MyBrickell, I suppose. Still, even without parking, Centro is the ugliest and one of the worst buildings downtown, almost as bad as Met Square and Downtown 5th.

Anonymous
18 days ago

love your comment, I wish there was a way to make developers and architects be a little more conscious about aesthetics and what could be brought to our city, not every design has to be “ICONIC”, but not every empty lot needs to be just fill with whatever box they come with.

Yet Another Anonymous
18 days ago

Met3 is amazingly bad compared to its plans and to met2 which was improved last minute instead of downgraded.

AbyNormal
15 days ago

Harvey Hernandez’s track record is special…this will end in one of two ways: 1. Unbuilt – and all consultants, partners and those who put deposits down with Nothing (screwed) 2. Built – and all consultants, partners screwed, and those who buy/rent with a Garbage product/litigation for years to come. While HH comes up with a new name and builds elsewhere. Great Guy!

Anonymous
15 days ago

Harvey Hernandez is a horrible developer and a horrible person. Good luck.

Anonymous
19 days ago

Everything good but the name “Lofty Brickell” is stupid.

Realtalk Reilly
18 days ago

SO true to say the name is stupid, but premature to say everything else is good. We don’t have any idea what the building will look like yet. The rendering is just a concept rendering of the type of building that could be built there. Frankly I think it’s a non-ideal location for a building that will essentially function as a hotel. It would be better for permanent residences.

Anonymous
18 days ago

The name is as good as the developer …

Anonymous
19 days ago

Not really sure what to make of all this demand for short term rental towers. It kind of reinforces Miami’s moniker of an incredibly transient place, and a place to make money on real estate. How many of these towers that are selling out will actually be owner-occupied? I’d bet less than 25%. It would be nice to see more year round residents (owners and renters) fueling the urban core’s growth.

Anonymous
19 days ago

These are the modern day Condo/Hotels. Very few hotels have year round residents, and very few Condo Hotels have owner/occupiers.

Anonymous
19 days ago

“How many of these towers that are selling out will actually be owner-occupied? I’d bet less than 25%.”

Um, this is business so I really don’t understand your concern?

Anonymous
18 days ago

Air bhb competition

Anonymous
15 days ago

No more hookers and drug dealers owners in brickell please. Miami Sos.

Anonymous
15 days ago

Look, us “husbands” love hookers and strippers…

Miami Dade Conch Eater
19 days ago

No way the final project will look like that, but it will bring density and make the Miami River more built up and contribute to river walk.

Anonymous
19 days ago

It will be built in stages, with the smallest, least impactful and least significant piece being built first. Then, we’ll see.

Anonymous
19 days ago

from the story re: the rendering … “A concept design prepared by architect Palma in 2019 showing what could potentially be built. The new tower is unlikely to look like this.”

Anonymous
19 days ago

That dude started evicting the elementary school overnight without any notice. That is a direct violation of laws and simple decency. And he made up BS excuse that they lock down the building due to environmental concerns caused by a dry cleaning located next door … (the cause which he only disclosed after a court hearing). After this announcement it should be crystally clear what “environmental concerns” he really has…

I just think everybody who choses to invest into this building should have a clear understanding of what type of person is going to pocket their money …

Anonymous
19 days ago

Nobody cares. Money talks.

Anonymous
18 days ago

Some people will recognize that a bad decision maker will make bad decisions.
Deciding on the lowest cost provider for robotic garages can have consequences.
Making bad decisions with a corporate relationship like AirBnB so that the agreement is terminated can have bad consequences.
Many scrupulous brokers will not sell this.
The others will demand a 6% (or more) commission to sell it.

Anonymous
19 days ago

I don’t what your gripe is, I mean, already we see people who want their kids to attend school and don’t want anybody to tell them to wear a mask no matter how many kids and teachers are getting sick from the covid virus across this country?

Anonymous
18 days ago

Yes, kids are getting sick with a 99.98% recovery rate.

Anonymous
18 days ago

“Yes, kids are getting sick with a 99.98% recovery rate.”
And lots of teachers are not vaccinated and won’t wear mask either!!!
But they want to impose mask 😷!!

Anonymous
18 days ago

And the Leader that supposed to be the unifier, of at least the media made us believe that, while He was on a basement for 6 month, is now dividing the country by demonizing those who choose not to be vaccinated! 🤗

Anonymous
18 days ago

Nahh!! He’s deflecting the moronic mistake He made recently that cost 13 young people the ultimate sacrifice, while the stinky media and blind liberals praise him !! 🧐 and he’s still refusing to answer questions, even from the media that covers and protects him, as much as used to stacked the former Leader ! 😳

Anonymous
18 days ago

He criticize the Americans that are not vaccinated but didn’t say anything about the people spreading the virus coming form the border

Anonymous
18 days ago

^ You mean, he wasn’t golfing on his golf course in Florida for six months or getting booed by his constituents because he suggested they should get vaccinated like that other so-called ex-leader?

Anonymous
17 days ago

Without the 🦠 virus, we wouldn’t have a sleepy sicko grandpa, opening borders, not taking care of the virus he said it would be under control, Taliban back in control,inflation, high crime in major cities, increase oil price…. 😷

Anonymous
17 days ago

Talking about real state.. the big 3.5 trillion money of taxpayers has included The Pelosi Park, 200 millions for a rich area of San Francisco and nothing to the rest of the city that’s covered in poop!
And liberals are the ones that care for the poor🧐

Anonymous
17 days ago

Liberals love to spend taxpayers money .. what’s new?? 😬

Anonymous
17 days ago

Who’s the Fuhrer now??? 😂

Anonymous
17 days ago

What.. who said that? There is only one fuhrer and that’s ME!!!

– The Fuhrer, Donald Trump

Anonymous
18 days ago

“Yes, kids are getting sick with a 99.98% recovery rate”

Yeah.. let em get sick, they’ll recover…

lol…

Anonymous
17 days ago

Actually Influenza virus 🦠 has higher morbidity and mortality in children than Covid … where were the mask neurotics back then??

Anonymous
17 days ago

Yeah, covid smovid, influenza is gonna kill these kids quicker anyways so who cares?

lol… you republiclowns always make asinine arguments.

Anonymous
17 days ago

Jimmy Kimmel a liberal suggested that people that are not vaccinated be denied of health care in hospitals if they’re sick …. So, not only reublicons make asinine argument… you clown 🤡!!

Anonymous
17 days ago

If you’re not vaccinated, your Covid treatment costs should be 100% paid by you or you get no treatment. Everyone else’s health insurance premiums will go up otherwise, and it’s our choice not to subsidize your anti-vax BS. Our wallet, our choice.

Anonymous
17 days ago

You know how many people we subsidize with our taxes, we pay Medicaid for kids that fathers won’t recognize, people healthy that could be working and paying their own insurance and not being parasites of the state!! 🤨

Anonymous
16 days ago

^ Look, I want to be deliberately stupid and I feel taxpayers should embrace and pay for my stupidity and allow anybody that’s just as stupid as I am all the privileges and care that anybody who takes precautions gets.

lol…

Anonymous
16 days ago

In that same line, taxpayers shouldn’t pay for the obese and their medical problem, or the drunk drivers or the smokers …. What’s the difference with the non vaxers… 🤓 what’s different does it make!! 👩‍🦳 ( famous quote by Hillary when Benghazi was under her watch) 😡

Anonymous
16 days ago

^ So, you’re saying, F getting the covid vaccine shot, I wanna be a “parasite of the state” just like these other people I whine about?

lol…

Anonymous
16 days ago

^ Lol… you must be in the “Independent party” like Bernie Sanders… that is, until he conveniently switch to being a Democrat to run for president, and after he didn’t get nominated, he switched back to being an Independent.

You appear to be just as buffoonish and confused as Bernie Sanders is.

Anonymous
15 days ago

More kids died so far this year in Chicago from gun violence than Covid !! 😟

Anonymous
15 days ago

^ There goes that trusty old “Chicago card in the back pocket” again!

lol…

Anonymous
15 days ago

You’re too blind to dismiss what’s going on in Chicago or to leftist too care😡

Anonymous
15 days ago

Lol.. yeah, I’m “too blind.” Just like I’m too blind to see how you righties use that Muslim card also when convenient.

Anonymous
18 days ago

Ummm …what?
The gripe is that the developer cancelled their lease without warning.
The new school building is 2-3 months away from completion.
A lease that expires in 120 days anyway was terminated early.

Teachers have to scramble. Parents have to scramble. Administrators have to scramble.

You still don’t get it?

Anonymous
18 days ago

And you still don’t understand the country you live in.

Anonymous
18 days ago

Now the kids need another school where to be educated in how bad America exceptionalism is bad, how to be racist, and to hate the police 👮‍♀️

Anonymous
18 days ago

“Now the kids need another school where to be educated in how bad America exceptionalism is bad, how to be racist, and to hate the police 👮‍♀️”

Gee the syntax, grammar, and a host of other shit in English is fucked up…

Anonymous
17 days ago

Bad grammar doesn’t take away the facts 🤗

Anonymous
17 days ago

But it can damn sure indcate a person’s level of education.

Anonymous
17 days ago

Yes.. someone that graduated from public school in inner city …. Schools that have been neglected for 50 years by liberals politicians!! 😛

Anonymous
17 days ago

A person level of education with bad grammar, but still you can’t denied the facts pointed by that person !! 😝

Anonymous
17 days ago

Again, nobody cares.

Anonymous
17 days ago

Yo don’t care but many Americans do sand regrets already voting for this cranky grandpa and wished they would have voted for the one with nasty tweets!! 🤪

Anonymous
16 days ago

^ Dude, do yourself a favor and stop commenting.. because your intelligence is worse than your writing.

Anonymous
16 days ago

Nice… very liberal !! Insults instead of a solid argument 🤓😂

Anonymous
16 days ago

^ Typical conservative.. always starting shit and whine when they’re getting their asses kicked…

Anonymous
15 days ago

You must be from another 🌎 planet.. even Democrats are already regretting voting for this clown 🤡 and whining!
Inflation
Border out of control
Cost of living skyrocketed
Covid 300% higher than last year
Afganistán disaster
Money to Iran
Bending over to Terrorists
High Crime in Democratic controle cities
Refuses to talk to the press
Turn his back the very few times he addressed America!
The whole world sees us as a weak leader of the West
China and Russia bulling
Etc
Etc etc 🤓

Anonymous
15 days ago

You haven’t kick my A… you only use insults instead of challenging any comment posted by the Republican! 🤣🤣😂😂😂

Anonymous
15 days ago

^ There is no point in challenging those same asinine talking points you Republiclowns use over an over an over an over an….

lol…

Anonymous
15 days ago

Why do you mean by asinine?? Those points are back by statistics and fact !! 😃

Anonymous
18 days ago

Environmental is this dream that politicians sale for advancing any agenda ….. ask the loony kid that flies on private Jets
🧒..How dare you?!!

Anonymous
18 days ago

Sorta like advancing any agenda when politicians blame social ills on another race or the poor… ask the kids who have no experience and still get appointed to cabinet positions in the government.
🧒..You give advice to who?!!

Anonymous
18 days ago

“Sorta like advancing any agenda when politicians blame social ills on another race or the poor”

Like politicians that keep people in poverty with their bad decisions or personal monetary agendas, and now blame an specific “race” as the reason for or the ills of society since 1619!
Like teachers unions that keep public schools with worst proficiency and don’t care about students learning only passing grades and indoctrination!
🧒…How dare you!!!

Anonymous
18 days ago

^ You mean like closing public schools or defunding them so bad to where the teachers in those unions have to go into their own pockets and purses to buy their students pencils, pens, paper, and crayon amongst other things… or buy chalk, erasers, and other essentials for their classrooms? And you expect straight “A” students from all that?

Anonymous
17 days ago

Last year during lockdowns, public school teachers worked half time or less and got pay salaries in full🤣

Anonymous
16 days ago

^ You mean, just like Donald Trump?

Anonymous
15 days ago

Donald Donated his 4 years salary… teachers get pay in full for working half during the pandemic
Even nurses and doctors had their salaries and working hours, while they faced the Covid and the teachers unions whining!!🤨

Anonymous
15 days ago

^ Sure.. because the plant he owns in China that manufacture ties makes him more money every year than being the president of the United States of America does, and he was making that money regardless while he just golfing and tweeting most of his presidency.

Anonymous
15 days ago

And still the country was doing great until chine sent the Covid virus 🦠

Anonymous
18 days ago

Not sure I understand what COVID has to do with this. This school had a mask mandate in place and followed all safety protocols. But either way with or without COVID it is NOT OK to break the lease on a school during the school year.

Anonymous
18 days ago

There are a lot of problems with parents and wearing a mask this school year. Since this school building is owned by a private entity, witnessing business in action will always elicit emotions by people who think fairness should be practiced by the wealthy.. don’t hold your breath. Like the saying goes, “it is what it is…”

Anonymous
18 days ago

Civility should be practiced by everyone in a civilized society.
Wealth has NOTHING to do with it.

This developer did something (else) terribly stupid.

Anonymous
18 days ago

“This developer did something (else) terribly stupid”

Lol… I see you haven’t lived long enough. Stick around, the shocking gets more intense.

Anonymous
18 days ago

It is what it is, but we see more and more people avoiding doing business/ buying products from socially irresponsible and unethical companies. Everyone who agrees – it is up to us to make sure that this fact is well known and is firmly associated with the developer’s name and ultimately hurts his business. That is the only way businesses will start avoiding practices like that in the future!

Anonymous
18 days ago

Good luck to you and the rest of the “Decency and Fairness Police.”

Anonymous
18 days ago

Thank you!

Anonymous
19 days ago

The way they evicted the school that is currently occupying the area (with a perfectly valid lease agreement), it’s a clear display of the worst business practices.

Anonymous
18 days ago

While the whole business world is talking about the social responsibility – we have this… hope it backfires on him

Anonymous
19 days ago

Can’t wait for the 20 story parking podium! And more short term rentals ! Yay! What a great way to build a community!

Anonymous
19 days ago

So many people are clamoring to live on the river to have a front row view of the bachelorette parties on boats twerking up and down every minute.

Anonymous
18 days ago

Including you…

Anonymous
19 days ago

This can be the next big area of Brickell. I run here every day. They should consider closing this area of the street and making it a pedestrian promenade like Giralda, that connects all the way to Riverside. Would be amazing for the area.

Anonymous
17 days ago

Yeah F the office workers, close the streets and make traffic even worse. You gotta get your jog in.

I bet you can’t imagine why downtown keeps losing offices to the suburbs.

Anonymous
16 days ago

this back street is BARELY USED. There’s almost no car traffic. The traffic is easily redirected making a left at Riverside. It leads to the same street.

Anonymous
16 days ago

make a left at 1st Ave right before Riverside, leads to the same street

Anonymous
19 days ago

That area desperately needs development.
Too many empty lots near BCC
Not fully walkable yet.
Nobody wants to walk around chain link fenced lots in the middle of the night

Miami Dade Conch Eater
19 days ago

Yeah this part of Brickell had less foot traffic and density than overtown.

Anonymous
19 days ago

Great density for the perfect location.

Anonymous
19 days ago

Harvey Hernandez couldn’t wait until December?? SMH

Anonymous
18 days ago

Fuck them kids – MJ

POLO
19 days ago

For units facing inward, keep the shades down if you want any privacy.

Alexandra Durand
18 days ago

What about the Laundry? I need to get my clothes and most importantly a piece I left with sentimental value. Like me there are several people asking how we can get our values from River Dry Cleaners Laundry that closed without any warning. The least they can do is allowed is allow to get our things! Please help

Anonymous
18 days ago

Yeah.. somebody please help this person learn how to construct sentences in English.

Anon
18 days ago

I hope his laundry at that Dry Cleaners was not “payed”.
That was on my ticket 5 years ago when I picked up mine.

Anonymous
18 days ago

lol…

Anonymous
19 days ago

This area needs office space

Anonymous
19 days ago

You can’t waste prime waterfront RE with office. Views for condos. Interior for office.

Anonymous
19 days ago

Please make then open the Riverwalk during construction like supposedly Related has to do at 444 Brickell.

Anonymous
19 days ago

❤️

Anonymous
19 days ago

Perfect product for the perfect location

Anonymous
18 days ago

No sale is recorded in the court records. We’ll see shortly if Hernandez has really acquired the land or just promoting the project.

Yet Another Anonymous
18 days ago

Not posting on Friday is missing the big one bayfront plaza news

Anonymous
17 days ago

HI what was the news about bayfront plaza? thanks

Yet Another Anonymous
17 days ago

Old building demo this spring. 3 active supertalls
One Bayfront plaza, one brickell city center, and Waldorf supertalls.
Brightline supertalls scaled back to 800 ft, and wtc Miami quiet.

Anonymous
17 days ago

^^that’s what TNM reported 3 1/2 years ago. Don’t take the cheese.

Anonymous
19 days ago

Great addition to a fully connected riverwalk!!

Anonymous
19 days ago

You mean the open and connected one in San Antonio? Miami’s is non-working.

Anonymous
18 days ago

Miami has a big bay and an ocean to frolic in… rivers and lakes are waterways for places that have nothing else.

Confused
16 days ago

Why is everyone on here so angry and always talking about politics? People don’t have friends in group chats to gripe to?

Anonymous
15 days ago

The largest and best project in the future will be the Brickell location which at present has only one Condo building occupying almost 9 acres. In addition it is directly on the bay and a huge marina may be built. This will be a welcomed project after the fabulous UNA project which is probably all sold out. The under. Ground parking lot could be by
Built on the Brickell Avenue side which will be easier to do compared to the 17 months if work on UBA underground parking.

Anonymous
14 days ago

Doesn’t get you a special area plan, though. With T6-24 limitations it would be a dumb move for a developer absent a SAP setup. On brickell Ave there is only one (two phase) legacy condominium development that is 13+ acres (well into SAP scale) and it has two marinas. But a developer has to have very deep pockets to make that move.

Anonymous
19 days ago

What’s going to happen to Papa. They just moved their offices there about 1-2 years ago.

Anonymous
19 days ago

Ugly…

Anonymous
19 days ago

Thank you.. that is some informative information…

Anonymous
19 days ago

is this going to be where blackbird ordinary is located?

Anonymous
19 days ago

nevermind looked at map better and realized not. Well thats a relief.

Anonymous
18 days ago

I pray to god that the corrupt city will not allow them to close streets and create traffic mess. World center already closed 9th street in downtown. If anything they should be allowed to build over the street and let traffic pass underneath.

Realtalk Reilly
18 days ago

Not for nothing but that’s got to be one of the lamest things to pray to God about I’ve ever heard. The Dude is busy, you’re bothering Him about street closings? In the one part of Brickell that hardly has any traffic anyway?

Anonymous
18 days ago

If anything, we need MORE streets closed to cars. More pedestrian only areas, please. Miami is definitely improving, but we have a lot more progress to make on the way to a truly livable city that benefits everyone.

Anonymous
17 days ago

That’s a fine way to attract more office tenants. Close streets and make traffic even worse. So trust fund babies can stroll around shopping in peace.

Anonymous
15 days ago

Lmao I am def not a trust fund baby and personally don’t know any who live here. Just people who prefer a walkable neighborhood.