First Concept Model Of Frank Gehry’s Equinox Towers Released As Miami Beach Votes To Advance Project

Miami Beach commissioners voted yesterday to advance a proposal by Miami Dolphins owner Stephen Ross and architect Frank Gehry to replace the Deauville Resort in Miami Beach with twin condo and hotel towers.

The first conceptual model of the towers has also been released by Gehry.

Ross, who grew up in the area and went on to found Related Companies and become one of the most successful developers in the U.S., said the project would be transformational for the neighborhood.

“As someone who grew up in North Beach, this project holds a special place in my heart,” said Ross.

According to the developer, the project will include a “six star” hotel with 175 rooms, along with 150 condos.

The hotel is planned to have the Equinox name, according to previous reports.

There will also be public benefits including money for a community facility, initial funding for the establishment of a housing relief fund, public beach access, funding for arts education in the area, and an agreement with the local hotel workers union UNITE HERE Local 355.

The project is also estimated to generate $6 million annually to the North Beach Community Redevelopment Association, and produce approximately $3 million in resort tax per year to the City of Miami Beach, the developer said.

With yesterday’s positive commission vote, the plans will now be put to voters in a referendum scheduled for November.

Demolition is already underway at the Deauville, which has been declared unsafe.

 

A conceptual model of the proposed Deauville project, shown at yesterday’s presentation. Further models and renderings will be released at a later date, the developer said:

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MiamiArchi
23 days ago

I have to ask. Am I the only one not excited about this at all?
The seller did criminal negligence on the Deauville so that it would fall apart and force the city to allow it to demolish the historic hotel.
Then they get a developer to ask the city to up zone the property so that the owners (who again achieved what they wanted in demolishing the historic hotel) can get an even bigger pay out because they are selling even more valuable land.
This is basically rewarding a property owner for abandoning and letting the Deauville rot.

Aside from that the developer comes in saying they need more FAR to provide a “gift” to the city.
I mean this is 400′ of empty beachfront property on Miami Beach. During this current cycle. Its already a gold mine.
Hopefully the design will get fleshed out. But all of Gehry’s recent works look exactly the same. And this model suggests that. Look at Spruce Street and/or Ocean Ave Santa Monica
IDK, just my thoughts. Will be interesting to see what happens when the Historic Board gets its hands on it.

Anon
23 days ago

I definitely agree that this isn’t a “gift”. I would still like to see it move forward though. This is Miami, let’s not start getting morals now.

Anonymous
23 days ago

“The seller did criminal negligence on the Deauville so that it would fall apart and force the city to allow it to demolish the historic hotel”

If you know of any “virtuous” businessman, let me know.

For sure
23 days ago

What laws did they break? Werent’t they sued twice by the city-and they won both times?

Gary
22 days ago

The list is extensive, and you need to get out in the community a bit more.

Start by learning about Dana Dorsey, James/John Knight, Adrienne Arscht, Leonard Abess, and Leonard Miller, etc.

Then invest some time volunteering at the Chapman Partnership or head over the United Way in the Ansin building. Not only will you make a difference in someone else’s life, you will see how great business leaders impact the community.

The men and woman who’s names adorn most of Miami’s great institutions were businessmen. They did not make their wealth or give it away their wealth with money made from being employees, politicians, or lottery winners.

MiamiArchi
22 days ago

The point I’m making is why should the government provide a handout to this property?
This private property is very developable as is.
And cool its Gehry, but we didn’t give a handout to the Renzo Piano or Foster & Partners Designed projects.

latin arch lover
23 days ago

For those of us that still believe in the rights of private propety owners to do as they please with their property, and to pursue the highest and best use for their property, no this does’t bother me at all. If the communist historical preservation board wishes for it to be saved then they should have purchased it. Otherwise there is nothing more irresponsible and dangerous in Miami Beach as the historic preservation board preventing the development and modernization of Miami Beach and subverting the rights of property owners to grow and profit from their private properrty investments. No one voted for one single person on the historic prevation board. They are amatures in hiostory, construction and architecture and make decisions based on subjective feelings and not obkjective facts. and did I miention that no one voted for them? Let them put it to voters and they will see the vast majority of voters and property owners on the beach want nothing to do with their retrograde policies. Fact is the reason why north beach is so behinfd the times in terms of quality of the built environment is because the anti-development nature of these boards has stifled growth and investment in the city. It’s sad to see North and South Beach stuck in limbo because of these NIMBY types. Just look at where all the new and exciting development has occured, it occurs everywhere EXCEPT the historic districts! The historic districts like Ocean Drive area are literally stuck in time rotting. Prime World class locations being wasted so that a bunch of busy body Nimbys can go around telling people what they can and cannot do with their property. it is a disgrace.

Brent
23 days ago

What…Ocean Drive is unique…there nothing special about knocking down Ocean Drive and putting up high rises…South Beach needs to maintain those old deco architecture, that’s special. What your talking about is what average people think is cool

For real
23 days ago

Very true! And this project is a huge “gift” to the funding of the CRA. It is like a golden goose- but the communist Nimby’s of Miami Beach will surely try to kill it.

Also, if this “history” was so valuable, how come virtually every historic property in Miami Beach is worth more razed than standing?

For sure
23 days ago

Only a real vindictive person would be against this project as the best way to make a bad situation better. As Miami Beach evolves into a city of art and design and culture, is it better to have a very average building by Grossman or probably the last major project by the world’s greatest living architect? Let alone the positive spillover effect the funds pouring into the CRA will have.

Gary
22 days ago

Of course not.
This is the Next Miami comments section. There are going to be plenty of non-excited people commenting here.
People who find walking “impossible” because the sidewalk is 12 ft wide not 25ft wide. People who think that no Fintech firms will ever locate in Miami without a Metromover to Miami Beach and Coyo Taco. People who want get “cars off the road” and force people to navigate with bike lanes.

There are a lot of people who do not understand private property ownership, or why is is so important.

When an individual puts his money where his mouth is (Ross), to hire architects, lawyers, designers, PR companies, real estate brokers, etc to think up a vision and execute a plan, I get excited and especially I get inspired.

Whining and complaining is VERY easy. Doing the work is hard.

The Murello’s are not good people. Letting the Deauville deteriorate is not good. MANY MANY MANY men have tried to buy and redevelop this property, and they have all failed. It takes a smart person and a lot of work to get this property out of their hands, and Ross may have done it.

For that, it is exciting.

Anonymous
23 days ago

Kinda looks like a short 8 spruce street tower…

Nathaniel Martin
23 days ago

Agreed. This is actually a retread of several existing Gehry projects. It’s awkwardly proportioned and stubby. Miami Beach could do better.

Anon
23 days ago

It’s going to be amazing. His new building in LA is gorgeous. Can’t wait to see materials and renderings.

Anne A.
23 days ago

Concrete, Glass, Reynolds Wrap and a funhouse mirror. Voila.

Conno Sir
23 days ago

Stunning
Please, please
Can one of our prominent developers give Architectonica a break and hire Gehry for a project this side of the bay?

Azarius
23 days ago

Transformative for North Beach!!! This will cause more development of the area!

Anonymous
23 days ago

Love that Related Companies is doing the project (hudson yards…ect) NOT the related group (Brickell Heights)

Anonymous
23 days ago

Must be fraternal twins.

Anonymous
23 days ago

Should be taller.

Melo’s pájaro nalgon
23 days ago

Don’t get too excited. Could turn into just another cereal box on the water.

Anonymous
23 days ago

Well, why didn’t you buy that desolate and unsafe hotel plus the site it sits on and build your version of what you would call an “exciting project” on the water?

Jeremey Howlett
22 days ago

Mr Ross should build that in south beach, I wonder if it’s going to have a bathhouse attached….lol but really, there’s a few buildings on ocean and fifth that need to be razed and these conceptuals of what could be will fit right in with the south beach style. Also a six star resort has no business anywhere else but south of fifth. Also I happen to like the deauville in its current state, and everything doesn’t always have to be brand new. There’s nothing wrong with a little stretch of deserted beach town. Also it’s great because older people can get nostalgia from seeing a little bit of old Miami, circa 1980s. Plus I happen to like that beach. It was recently nourished with that sugar white sand like they have in the Bahamas and it’s the only beach area that’s not littered with millions of people. Plus the Beatles performed at the deauville, if you tear down the deauville your telling everyone that the Beatles means nothing to you, and all you care about is making profits.

Jeremey Howlett
22 days ago

Also all that sand was trucked in from a sand mine in the NW area of south Florida. They should get more and finish the other areas.

Azure
23 days ago

All Gehry buildings look the same now. Not very unique but a welcomed redevelopment.

hawk
23 days ago

This looks cool, but hopefully the chosen materials are not too reflective for the safety of the beach goers.

Brent
23 days ago

I live about 3 blocks from this site…This area is the last bastion of where ‘normal’ everyday people can live on Miami Beach…My wife and I make a good wage so we will be fine but this is going to be the beginning of the end of any average person to be able to live on Miami Beach…hmmmm

For real
23 days ago

What forces normal people out of a highly desirable area is lack of new development and new supply. Now that NYers and Cali’s have found out they can live here full time the whole beach will only be for the rich unless we develop a lot of new housing. The super rich displace the merely rich, the rich the upper middle class, and so it goes- unless you build enough to handle the new demand all the normal people get pushed out. Gentrification doesn’t displace people UNLESS it happens without new supply. Which almost never happens.

Anonymous
23 days ago

If you want affordable housing on oceanfront property, get a reality check.

Anonymous
23 days ago

There is plenty of new supply, but it’s all high end projects.

Gary
22 days ago

Gentrification only happens to renters.
Property owners get rich when neighborhoods improve.

Gary
22 days ago

This conversation was going on in 1992 when I lived on South Beach. “Where are the average and below average people going to go now that all this new construction.”

That’s when the smart young people made decisions that either ensured that they would NOT grow up to be average, or they did nothing, kept renting, had to move to Edgewater, then Little Haiti, then to Broward County.

MBeach
22 days ago

Brutally honest

Anonymous
22 days ago

Renting beach condos works fine if you can do it and save and invest half your take home pay. Put a few grand each month into an ETF and let some landlord pay the $100k assessments, get better returns with less headache.

Lokal boy
22 days ago

Yea kinda looks like sukadik street tower at Wilburt kookmeyer village

sparky parks
22 days ago

If Stephen Ross is so attached to Miami Beach and this classic hotel had a “special place in his heart” I would have thought the least he and his world famous architect could have done is pay some kind of tribute to the original Deauville in the design. This looks like Gehry phoned it in. Hopefully the powers in Miami Beach will force that issue especially given this is a back room giveaway.

Manolo
22 days ago

Pass. Gehry is washed

YEET
22 days ago

Super excited for this to come alive

John
21 days ago

Now we know where Arquitectonica’s inspiration comes from because this could just as well have been an Arquitectonica design lol. This is an underwhelming design to the say the least.

Vote Yes!
20 days ago

I live next door to the horrendously dilapidated Deauville. It is time we make our voices heard by voting YES. The area will be transformed into a vibrant community. I am very excited and look forward to its rebirth. Thank you for caring, Mr. Ross. It will take millions of dollars to change this area. We welcome your investment.

real estate BS
19 days ago

looks like his other buildings. He’s getting repetitive.

Aldo Ducci
19 days ago

Why is that People find themselves trapped in that love relation for Hollywood alike characters created by news media? The star-architect syndrome has been proven being well inoculated into the wannabe millionaires that are made up in the third world countries and who comes to miami to buy overpriced units in such buildings made just to the size of their narcissist ego. That building is simply another osterizer appliance scaled to fit into the beautiful narrative is erasing the history of Miami Beach and for those arguing a “communist” historic preservation is behind, don’t forget was also the Building Official from the “communist” government who signed off on the “emergency” demolition order who accelerated starting the process, which then turned into a extremely low pace demolition.