Former Virgin Hotel Site In Brickell In Contract, Up To 300 Units Planned

The Brickell property where a Virgin Hotel was once planned is now in contract to another developer, according to The Real Deal.

Prosper Group is said to be in contract on the property for $40M. Closing is expected in the first half of 2026.

A condo-hotel is likely to be built.

The developer will partner with another developer to build up to 300 units, with a vision to build “the healthiest building in Miami,” said Jay Roberts, CEO of Prosper Group.

 

 

The former plans for a Virgin Hotel on the property:



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Anonymous
10 days ago

The logistics to build a project in this location would be challenging.

anonymous
10 days ago

no different than any other building lol. They would have to close down parts of the roads around the area but that wont stop any developer from moving forward.

John Duns Scotus
9 days ago

You don’t say.
If builidng a tall building were easy, every mid commenter here would buy a piece of land, and develop a tower without parking, 50ft wide sidewalks, 4 bike lanes, and try to attract a Trader Joes to their real estate development

Anonymous
9 days ago

Lmao on point

Urbanist
10 days ago

Just what we need – another condo hotel.

John Duns Scotus
9 days ago

Wait!
Who is “We”?

The confederacy of dunces who bitch about what men do with their property do not have the skill, brains, or money to develop anything.

N, N
8 days ago

A neighborhood is about more than just developing and investing in property. Same way people live in said neighborhoods and properties. It’s not just dollars and concrete to them maybe?

Anon
10 days ago

Thank god it never became a virgin hotel; what an embarrassment.

John Duns Scotus
9 days ago

Can you elaborate?
The Virgin Hotel in Dallas’ design district is VERY well done. Having stayed there a half a dozen times, I always wished that Miami had one.

anom
10 days ago

Looks like virgin hotels needs to update their website. It still says Miami is coming in 2026.

virginhotels.com/coming-soon/

Anonymous
10 days ago

Sad to see Covid killed this one. Would’ve been great to have a Virgin Hotel in town.

Anonymous
10 days ago

It doesn’t help that Virgin is a lousy business that got ahead by dabbling in every industry before pulling out. I knew their Brightline deal would fail, pandemic or not. They ruined Britain’s intercity railway service.

John Duns Scotus
9 days ago

No….the developers just could never syndicate enough.

Scott
10 days ago

I like the more, low key, villagey vibe of Brickell on these particular streets. It gives the area some variation. Does every single lot in Brickell have to be a condo-hotel?

Anonymous
10 days ago

Love the deep windows of this design and articulation around them.

Anonymous
10 days ago

Love all the flowers! Miami needs more flowers and better landscaping.

Tropical Miami 🌴🌺🌳
10 days ago

Flowering plants, monsteras for bushes, and black olive and mahogany shade trees would make Miami’s streets look so much greener and lush.

Anonymous
9 days ago

Black olives are not hurricane friendly.

Anonymous
10 days ago

The bottom is nice, the top is too much stucco. Looks out of place here.

Anonymous
10 days ago

As if we need more glass… How about more limestone?

Tropical Miami 🌴🌺🌳
10 days ago

Love limestone, gives it a very tropical touch and is a local building material that can be seen in older buildings. Shame they don’t embrace limestone into more modern buildings.

Anonymous
10 days ago

“The healthiest building in Miami,” a.k.a. another “iconic” shitbox by Arquitectonica.

Anon
10 days ago

Yep. Good Marketing 101 attempt at another iconic tower.

2011 Honda civic
10 days ago

hey don’t insult my car

Bob Art Guy
10 days ago

This mock-up is quite beautiful. Too bad it will not be realized. On another topic. I was looking at the recently finished Gallery In West Brickell. I would like to award that monstrosity the ugliest building in Miami. In fact, if there were a design competition to build the ugliest neighborhood. West Brickell would win. Let’s hope that this new lot on South Miami Ave. looks more like the Virgin Mock- up and not the Galley

calivalle
10 days ago

Too bad i like a Virgin..

TMS
8 days ago

Virgin Hotels would have been great to have in Miami. For those that are strangely (who cares?) against Virgin occupying the building, simply, don’t stay there! Virgin brands are mostly upscale and often cutting edge but definitely different than the norm. If Virgin wants to, they’ll find another Miami location.