Giant SLS Sign ‘Definitely’ Still In Plans, But Not Finalized Yet

Those giant SLS letters shown at the top of SLS Brickell in renderings?

Developer Related Group “definitely” plans on having those letters on top of the building, according to a representative. The letters and sizes still need to be selected though. Once they have been chosen, they will then be sent to the city for approval.

The under-construction tower is expected to open later this year. It topped off at just under 600 feet above ground last year.

 

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Coach
4 years ago

i love how the oversized letters look particularly on this building somehow it complements the architecture

Anonymous
4 years ago

the letters look great….fits into new Miami skyline

Polo
4 years ago

Nice to have the sign, attention to detail goes a long way.

suomynona
4 years ago

Hilarious that many complain about the visual pollution other projects propose/incorporate yet say this is a great idea.

Anonymous
4 years ago

Does city code allow for such letters on top of buildings?

Anonymous
4 years ago

Not only this building screwed the views of the infinity east apartments , now they can’t sleep at night because of the bright lights of the letters(:-)

Anonymous
4 years ago

the views from the very top floors in infinity are still among the best views in brickell. Know what you are talking about.

Anonymous
4 years ago

I live on thé 48-49 floor facing east
View is gone !!!!

Anonymous
4 years ago

i don’t mind it, hella expensive to engineer and design a sign that tall a top of a high rise. if they want to spend all that money go ahead…

Anonymous
4 years ago

This developer is in distress. Change the ” L ” to an ” O ” and that would be more like it.

Anonymous
4 years ago

corny

Anonymous
4 years ago

lol

Anonymous
4 years ago

Visual pollution. The letters are too tacky.

Anonymous
4 years ago

Letters are way too big.
The Related Group and Architectonica lost it.

Kennieth Richardson, AIA
4 years ago

As the Architect for this project, maybe I should inform you of what you don’t know. A rendering is exactly what it is – a rendering. By the time any project is done, everything gets fine tuned and sometimes does not even look like the original concept. Just so you know, the letters will not be oversized and will not sit out on the edge like you see in the rendering. We currently have a large mechanical/cooling tower on top in which the letters will be attached to. The letters will be set back approximately 6′ on the west side and 35′ on the south side. So no, we have not lost it!

Anonymous
4 years ago

three snaps in a circle

marc
4 years ago

I prefer Z formation for emphasis.

Anonymous
4 years ago

What he means is that this has surely been valued engineered as most of Related’s projects are usually cheap and never come out how they sell it.

AndrewN
4 years ago

Says the guy living in a Melo project.

Luis Herrera
4 years ago

I hate Melo projects, specially Melody, such a wasted prime real state spot.

Anonymous
4 years ago

I know and agree with you that Melody is architecture pollution for such a prime spot. However, given the horrible looking empty parking lots surrounding the area, I welcome anything that gets built.

Anonymous
4 years ago

lets get real- every single building gets value engineered, even the highest end developments. not just Related.

Anonymous
4 years ago

It’s too bad, I thought the rendering looked lovely.

Marc305
4 years ago

Thanks Ken, it is always nice to get a real perspective from someone who is actually involved in the project. I live next door to SLS and look forward to the grand opening of such a beautiful building.

Anonymous
4 years ago

I liked the oversize look of it… it is what makes it fashionable and distinct… hope they don’t reduce the size much

Anonymous
4 years ago

Hi Ken, and thanks for your reply and explanation on the lettering of the SLS project. I have a question for you. Why all the buildings in Miami have the cooling and mechanical towers in full view? Why not hide them with a building crown or a defining cupola or something to camouflage such ugly spaces?