Hard Rock In $250M Deal To Name Dolphins Stadium; 3rd Most Valuable In NFL

The Dolphins will announce a new name for their home field today: Hard Rock Stadium.

The deal is worth about $250 million over 18 years, according to the Herald. That equates to around $14 million annually, behind only AT&T’s $19 million per year in Dallas and Metlife’s $16 million per year deal in New York.

Other companies were interested in the name (including Qatar Airways), but owner Stephen Ross said that he preferred the Hard Rock name.

Team CEO Tom Garfinkel said on Twitter last week that “we could play football next week” in the stadium, with mostly aesthetic work remaining.