Hard Rock In $250M Deal To Name Dolphins Stadium; 3rd Most Valuable In NFL

The Dolphins will announce a new name for their home field today: Hard Rock Stadium.

The deal is worth about $250 million over 18 years, according to the Herald. That equates to around $14 million annually, behind only AT&T’s $19 million per year in Dallas and Metlife’s $16 million per year deal in New York.

Other companies were interested in the name (including Qatar Airways), but owner Stephen Ross said that he preferred the Hard Rock name.

Team CEO Tom Garfinkel said on Twitter last week that “we could play football next week” in the stadium, with mostly aesthetic work remaining.

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Anonymous
5 years ago

Will always be Joe Robbie stadium to me

Anonymous
5 years ago

I got my season tickets for Canes and Fins

Anonymous
5 years ago

I have my ticket to see the Noles beat the Canes.

suomynona
5 years ago

In Seminole Hard Rock Stadium

Salamander
5 years ago

Yeah the stadium is now owned by the Seminoles. hah

Helpful Harry
5 years ago

No. The stadium is owned by Ross, not the Seminoles. The naming rights are owned by the Hard Rock Cafe chain (which is not called Seminole Hard Rock). The restaurant chain was started 45 years ago and acquired by the Seminole Tribe of Florida.

If FSU fans are still confused, I recommend they visit the following Wikipedia sites (found at http://www.wikipedia.org):
Naming Rights
Sponsorship
Marketing
Wide Right I

Anonymous
5 years ago

6 in a row about to be 7 in a row.

Anonymous
5 years ago

Dolphins would rather host a Superbowl than actually play in a Superbowl

Anonymous
5 years ago

Would have preferred if this stadium had been built at site of old Orange Bowl (now Marlins stadium). And yes, Dolphins suck because ownership hasn’t changed for years, and players have an entitled attitude about collecting their millions win or lose. Maybe professional sports could adopt a clause where if you have a $5 million p/ season deal, you get $3.5 million if you make the playoffs etc etc. Who’s with me?

Anonymous
5 years ago

Sounds about right. You get what you earn.

Anonymous
5 years ago

fact: both the dolphins and hurricanes have not won or played in a championship game since leaving the Orange Bowl. Dolphins have not won the conference since 1984. Canes haven’t won a national championship since 2001 and they have never won their conference (ACC). Joe Robbie is built over an old indian burial ground, it is cursed.

Anonymous
5 years ago

Nice stadium. Too bad the Dolphins will be nowhere near a playoff finish. Needs a winning quarterback and R. Tannahill is not a winner.

Anonymous
5 years ago

It looks really small now, but over all nice stadium. I like the new name but I honestly wish they would have found a way to build a new state of the art stadium from the ground up closer into Miami.

Salamander
5 years ago

I don’t think any kind of stadium improvement or renovation is going to change the product that plays on the field. It is crap.

ioannes
5 years ago

Looks amazing, like a 4 star UEFA stadium. God Bless them. Would like to see soccer there..

Anonymous
5 years ago

They ought to rename it “Loser Stadium”.

Anonymous
5 years ago

It’s a World Class stadium right here in Miami.. and will bring a lot of events to South Florida.

Anonymous
5 years ago

I got my season tickets for the fins. Dolphin or Joe Robie Stadium work just fine. Hopefully they will finish the new lounge by the end of the season because the action on the field may be unbearable to watch. Nonetheless, I’m waiting for the Super Bowl.

Anonymous
5 years ago

You’ll wait another 20 years at least.