Heat Are Building A National Fan Base

The Miami Heat have built a national fan base over the past few years, and along with the Lakers are now ‘the closest things that the N.B.A. has to the Yankees and the Red Sox’, according to analysis of Facebook data by the New York Times.

Heat fans outnumber Spurs fans everywhere in the country outside of Texas, despite the Spurs success over the past few years.

A map showing the number of head-to-head Facebook ‘likes’ for each team: