Here’s What Was Once Planned For Midtown Miami’s Entertainment Block

Construction continues on thousands of residences in the area around Midtown Miami – but a major 3.5 acre centerpiece lot continues to remain vacant.

Known as the Entertainment Block, it last sold in 2011 to Midtown Opportunites.

Signs are posted in front advising residents to be aware that it is private property and a future development site. There is no fence though, and pet owners in the densely populated area regularly use the grassy field.

In 2004, the Midtown Miami CDD issued $78m worth of bonds. Of the funds, $3.6M was supposed to be allocated to build a 1-acre public space at the Entertainment Block, including a $2m public fountain, along with landscaping and hardscaping, the prospectus stated.

According to the website of architect Zyscovich, who created the original master plan for Midtown, the 1-acre public plaza was supposed to be surrounded by two office/showroom buildings with ground floor retail, dining, and shopping. Also planned for the block was a condo-hotel, a community theater offering cultural activities and even a Lucky Strike Bowling. A “continuous pedestrian experience” was to be created by the project.

In 2009, a temporary installation called “Midtown Gardens” was planted at the site, but later scrapped.

In 2011 the owner of the property said he was planning to build 220,000 square feet of retail, a 200-room hotel, and a high-end 12-screen movie theater offering meals and alcoholic beverages. He sold the property later that year to Midtown Opportunities.

 

 

 

 

 

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Anonymous
3 years ago

A park with a playground would be nice for families.

Anonymous
3 years ago

There we go, I knew the first comment would be about a “park.”

What families need is on this site are residential units. The average new apartment building being built from 36th st all the way down to the Brickell area are charging $1800 to $2200 a month for a two bedroom apt. This site is primed for at least 1500 units. With that amount, you’ll see rent rates for two bedrooms apts in a new development come down to about $1100 – $1300 a month. On top of that, the energy and activity would increase tremendously in that area.

LOL
3 years ago

LOL Rents will never come down to that. Interest rates are going up and so is inflation. Truth is no one will build anything projecting rents to be 50% off current rates. Yes a temporary park would be a good use of the space until something gets built. There is just no incentive for the owners to do that.. Only way for that to happen would be through a grant for a temp park from the CRA like Grand Central Park.

Anonymous
3 years ago

And that’s the problem with people in Miami, they think something can’t be done because no one thinks it CAN be done, so people just complain, bitch, moan, and groan about the price of rent. And didn’t you read the article? People in the area are already using this vacant land as a dog park.

Anonymous
3 years ago

You’re delusional if you think one development will drop rental rates in that area by that much. Although this land will inevitably be developed, it would be great for whatever builder to preserve some green space for the public. There’s always people walking their dogs or having picnics on that grass.

Anonymous
3 years ago

Not “one development” numbskull… people are amazed at the amount of vacant land when they see 36th st all the way to downtown from an aerial view.

Anonymous
3 years ago

Explain why a developer would be interested in building *more* units to collect *less* rent?

Unless you’re advocating housing projects.

Anonymous
3 years ago

Developers don’t have problems with building more units, developers have issues with “zoning codes” that hinders them from increasing the density that’s needed to build more units.

If nothing is tried in order to alleviate the price of rent in Miami, we’ll see people constantly complaining about a discrepancy between high rents and a predominately low wage service sector paying jobs.

Anon
3 years ago

If the land was free and they were allowed to build one million units they still couldn’t hit your rents. construction costs are way too high.

Anonymous
3 years ago

Then, Miami is doomed and the people are mostly stuck with having to have two adults living together to pay rent. Soon, look for that number to climb to three adults.

marc
3 years ago

…you need to cut it.

Anonymous
3 years ago

The Miami 21 Zoning crap, was used by the commissioners as a political tool to get re-elected, especially Sarnoff, who in conjunction with Elvis Cruz and the All White Morning Side Civic Association ruined any possible redevelopment in the Upper East Side.

What park?
3 years ago

Sarnoff did line his pockets with $ from developers. Now he is a lobbyist.

Anonymous
3 years ago

Midtown is one of the most expensive PSF areas around at $3. Building more units will not make the rents in midwotn come down, it is a very desirable area. YOU ARE CLUELESS

Anonymous
3 years ago

Ha ha, I’ll tell you what then, let the city buy the land for a park. Do you know who’ll be paying for this park?.. YOU and the other taxpayers. Do you know who’ll be reaping the benefits of this park you’ll be paying for?.. the people in condos and expensive apartments in this area who already use the land for their dogs to doo doo in. So go ahead, let them start taking YOUR money for doggy restrooms instead of getting this rent down a little bit on the common people.

Anonymous
3 years ago

Cheap housing is still plentiful the other side of I-95. Wait, you don’t want to be with “those” kind of people? It’s so hypocritical when community “activists” complain about the lack of affordable housing in gentrifying areas, but will ignore the lack of investment the other side of town.

Anonymous
3 years ago

Oh, I see what you’re saying – “Keep your brokeass on the other side of I-95!!!”

Anonymous
3 years ago

Many of those “Activists” still believe they should be kept on the other side of the tracks, I-95 is way too far from their all-white suburban micro paradises east of Biscayne Blvd.

Anonymous
3 years ago

Wow, you sure do talk to a lot of these “activists” to know these things, don’t you?

Anonymous
3 years ago

Demand is high, so prices will never come down, especially in that area. Redeveloping NW 7th Ave, Allapattah, Liberty City, Little River, etc will probably help with prices and to eliminate the concentration of poverty in the area.

Anonymous
3 years ago

“Demand is high, so prices will never come down”

Oh really?

Apartment rents in Miami are finally falling: report
Rents are down 3.4% to $1,730 a month

By Katherine Kallergis | March 30, 2018 10:30AM

Anonymous
3 years ago

Lucky Strike and Trader Joe’s would be cool on the Walmart site.

Anonymous
3 years ago

I’m not one of the park freaks but this would be a nice park for dog walking and what not, a fountain or something, there’s enough density that it makes ense

Parks please
3 years ago

Finally, I’m not the only one who advocates for some green space. I remember when they had those huge trees planted on the site when it was the temporary gardens. It was beautiful. If I had the money, I would purchase the land and make a beautiful park out of it with gorgeous native trees, a space for dogs, a space for kids/families, and a fountain.

Jesus
3 years ago

Well, it would be nice to add some green around the area. I would like to see it developed into Pine Tree Park like in Miami Beach.

Anonymous
3 years ago

hope this developer builds around a public landscaped plaza…that would be great

Anonymous
3 years ago

I agree. Not a park per se, but a mixed use public plaza with businesses surrounding it. A nice art sculpture in the middle would be grand too.

Anonymous
3 years ago

Residents need somewhere to walk their pets, so it makes sense to turn a portion of the lot into into a real dog park, which would add value to numerous buyers purchasing units in Midtown. Obviously the owner didnt buy the land to lose money, so adding to the dynamic pedestrian environment there only makes sense with additional retail/restaurant space alongside residential/hotel units and the movie theater alongside bowling would be a great additional to the complex imo.

Anonymous
3 years ago

“Obviously the owner didnt buy the land to lose money.”

But the owner shouldn’t mind their land being used for people to take their dogs to doo doo on? Lol……..

Anonymous
3 years ago

face it..you just want a place for dogs to doo doo on other than their residences..lol..typical perspective of a dog enslaved owner!

Anonymous
3 years ago

sad to say but the existing green space does a good job of inviting people into the site. another development will just wall it in and internalize the whole and the street life will die. the streets are already too narrow for the building heights and the green space provides some relief to that. if public open space does come with this site it should front 36th street to invite people into the site. And yes a public art water feature would be nice to look at while sitting in traffic.

BDub
3 years ago

Develop the north half, and take inspiration for the south half from Bryant Park in NYC. A central fountain, shade trees, moveable tables & chairs and the occasional concert would be a great addition to Midtown and our city.
This would be a benefit to everyone who comes, not just local residents.

Anonymous
3 years ago

The Design District already does a great job with their concert series. Midtown should do a movies in the park/plaza set up…

Common Sense Posting
3 years ago

That first rendering is incredible 0_o

Anonymous
3 years ago

it’s better as a field

Anonymous
3 years ago

Where are you from… Mississippi?

Where is the public park?
3 years ago

A park. Midtown badly needs a park. There is way too much concrete.

Anonymous
3 years ago

What is this article about? Thanks for the general information (memo), but are they implying that it should be developed or that there’s something wrong with the market? Is someone doing something wrong? A year ago there were a bunch of empty lots around the Midtown Miami development… what about the Walmart???

Anonymous
3 years ago

Walmart?.. you got people, like the ones commenting on this site, who moaned and groaned about Walmart moving in and it got shot down. We got these limited vision people in Miami who think the city should look like one huge park.

Residents hate Walmart in Midtown
3 years ago

Residents and neighbors hated the proposed Walmart.

No Walmart in Midtown
3 years ago

City of Miami elected officials led by rumored corrupt commish Marc Sarnoff approved the Walmart. Activist Grant Stern pointed out how the approvals were WAY illegal. Stern was right. No Walmart yet which pisses Sarnoff off. (He lives in the Grove).

Anonymous
3 years ago

1- Sarnoff is one of the best examples of why the City of Miami Districts Map must be redrawn.

Term Limits help
3 years ago

Sarnoff is a great example for term limits.

Gringo
3 years ago

Note to self…Miami is full of Haves and Have Nots…the Have Nots always complain and try to berate the Haves….

Anonymous
3 years ago

Miami needs more green spaces. I think making this parcel into a park would make midtown more unique.

Anonymous
3 years ago

I hate, HATE that empty patch of grass. Do something with it. Anything at this point.

Anonymous
3 years ago

Well, as you see in the last picture, all that grassy space with nary a person on it… that is, until someone is walking their dog on it to treated it like it’s their own private outdoor toilet.