Jaguar Unveiling Its New Design Concept In Miami

Miami has been selected as the site where Jaguar will unveil its new design concept, the company announced today.

The unveiling will likely be for a new electric vehicle, reports have said.

Jaguar said a today that a “Design Vision Concept” will be displayed at Art Miami on December 2, in a style it is calling “Exuberant Modernism.”

The Miami presentation is named “Copy Nothing.”

 

 

Comment Notifications
Notify of

46 Comments
most voted
newest oldest
Inline Feedbacks
View all comments
Anon
13 days ago

Oh God – this rebrand is embarrassing – who exactly is the target here…

yo yo
13 days ago

Woke freaks

Anon
13 days ago

Just say you can’t afford it broke boy

Anon
13 days ago

Enjoy your new new fluorescent non-binary Jaguar

yo yo
13 days ago

I can’t afford it and it still woke freaks.

CityFolk
12 days ago

Affording a simple silly $8K car is not the same as finding this a stupid campaign. My guess is that the WOKE crew in this campaign no longer have this client (aka fired).

Voltaire
13 days ago

they haven’t learn the lesson.. go woke get broke 😉

Anonymous
13 days ago

Trust fundies on here who worship the Metromoober for unrealistic expansions, but got a Jag from mommy and daddy for their birthday.

Al
12 days ago

I LOVE how this is driving the “Alpha Males” crazy. These “Alpha Males” are crying like little the little girls they are. Non of the of them could afford a car like this but yet here they are crying LOLOLOLOL

Anonymous
13 days ago

My thoughts exactly. Are they targeting the Queers for Palestine demographic?

Anon
13 days ago

LOL, but can they afford a new Jag? The only person I’ve known that bought a new Jag was my gastroenterologist, a middle aged guy with 3 kids and a dog and a house in Pinecrest. I doubt this video speaks to him.

John Blutarsky
12 days ago

No way.

Voltaire
13 days ago

Just made me remember the WH clip with Jen Psaki and Benny Drama ( watch in you tube) and they complain that they lost because of R@cism !

Voltaire
13 days ago

😂 or Cows for McDonald!

Anonymous
13 days ago

😧 I can’t unsee this ad

Anonymous
13 days ago

I think Top Gear said it best on who your typical Jaguar driver is.

John Blutarsky
12 days ago

Dylan Mulvaney is the target here.

Anon
12 days ago

Exactly. Why can they simply not focus on the actual consumer: AKA: Jaguar= someone who is over the age of 40…. conservative with british admiration, an eastern european wannabe brit…..
certainly not those LMBWQE XYZ models

Rocky.
13 days ago

I believe Jaguar has been in decline for a few years. It’s quite unfortunate…

Anonymous
13 days ago

Holy Jesus on a pogo stick, I just left Autoweek’s website where they were discussing Jaguars rebranding/last ditch effort to stay afloat before Tata cancels them. After viewing this promo (good job TNM–Autoweek didn’t have this gem), I’d lean towards Jag folding up soon.

Donald Gately
13 days ago

It’s 50% Teletubbies and 50% Devo, lol. Whip it good, Baby! LOL

He/his/ they/them non- binary
13 days ago

The wokesters worked themselves right of a job. Hey man, I/he/they/them non-binary voted for Ralph Nader back in the day. I lean left, but these/those/theys are some of the stupidest Democrats I have ever come across. And people voted for Brandon. I/he/his/they non-binary have been entertained the last four years.

anon
12 days ago

i’m so glad miami is like the only major population center that truly woke up against wokeism BS. some don’t get the memo though… (cough cough jaguar)

Gina
13 days ago

Copy nothing and yet don’t be original. Not something easy to achieve🙄

Anonymous
13 days ago

Jaguar = Arquitectonica of automobiles.

H.D.X.
13 days ago

This rebranding of Jaguar is a total joke, if it ain’t broken, don’t fix it.

Anonymous
13 days ago

It’s been broken ever since that joke known as the S-Type.

Anon
13 days ago

Every one of them in the video is a fine actor. Anybody that could get through this shoot without cracking up laughing their asses off is a fine actor.

Anon
12 days ago

good one

Voltaire
13 days ago

the teletobbies!!!

Stratos
13 days ago

Horror show of a move for one of the most iconic car brands in history which now apparently target Trannies?
Tata didn’t get the memo….”Go Woke. Go Broke”

anon
12 days ago

Who cares about Tata, bunch of out of touch jeets running the show. No wonder Jaguar is going downhill.

Amanda
13 days ago

Is it a Jaguar Tower? Better be

Calivalle
13 days ago

Dammmmmm and I was waiting for the Tower..😜😜

Anon
13 days ago

Woke BS for a gone woke rebrand in Miami, the city where everyone and their abuelas voted against wokeism?? Gtfo out of here.

Anon
13 days ago

To be fair, without the NPC actors, this would be a better rebranding than a lot of luxury good makers within the past several years that now all look the same (Burberry, Yves St. Laurent, Balenciaga, etc.). Except this supposed to be about cars, not handbags…

John Blutarsky
12 days ago

Wow….
I used to like Jaguar.

This guy is hysterical.
https://www.youtube.com/watch?v=TQ1XSE8QRhE

waymo
12 days ago

google’s waymo autonomous taxis are jaguars. are they planning to perhaps unveil their service in miami?

tu mamá
12 days ago

not with the drivers and road conditions we have down here. 😆

yo yo
12 days ago

What does a bunch of ugly sad looking freaks dressed in clown clothes have to do with jaguar?

Tony
11 days ago

Great reporting, the event will be at Art Miami at One Herald Plaza. There I fixed it.

pete franz
1 day ago

Instead of getting your jock straps bound up in knots, why not wait until you actually SEE the car tomorrow? The campaign IS a bit out there with Art School and Paris fashion week vibes. Maybe the cars specification and design will speak for itself. Jaguar has designed significant and beautiful cars like the XK120, XKE, and XJS.
How is this “woke” campaign any different from the hyper-masculine, contrived Pick up and “Sport” Utility adds I see? Most of them can’t even be purchased with a man trans, just an automatic. How WEAK!!!

Cover the Podiums
13 days ago

Miami was not happy with just art murals painted on 100ft parking garages. Now Miami is going after the title of cringiest and tackiest city on earth