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Jetblue Takes A Shot At MIA In New Advertising Campaign (Photo)

Jetblue recently placed several billboards near MIA taking aim at the airport’s reputation for customer service:

 

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27 Comments on "Jetblue Takes A Shot At MIA In New Advertising Campaign (Photo)"

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Sulla
Sulla

I don’t mind MIA’s ramshackle shit show service. Reminds me I’m back home.

Anonymous
Anonymous

True! MIA need to improve customer service.. TSA is shit

Miami1
Miami1

TSA is shit everywhere and they are a federal agency, MIA has no control over them!

Anonymous
Anonymous

So true. I’m from Miami but I live outside of Seattle now and I visit home at least twice a year. Trust me, If I didn’t have to fly, I wouldn’t!!!

La Mala
La Mala

OH please! MIA has great service compared to other major airports most of their shortcomings are due to federal mandates and such to be such an old airport with this much traffic they do OK. If you hate TSA get Global Entry and FLL is Miami’s parking lot, you can’t even compare.

Flymia
Flymia

Its probably more about AA and its customer service out of MIA (its hub) compared to JetBlue’s service out of FLL.

While I prefer to fly Jetblue (better service and by far more comfortable planes) FLL is an absolute disaster and you can’t compare the two airports. MIA wins hands down. But this is likely more about AA vs JetBlue.

Rick
Rick

EXACTLY !!!!!

Anonymous
Anonymous

I really have few problems at MIA, pretty standard for a big airport, and I definitely prefer it to the shit show that is FLL, place hasn’t been renovated since 1990

mike
mike

Miami customer service is bad across the board (specially with city officials), not just the at the airport.

Anonymous
Anonymous

Sad!

Juan Marcos
Juan Marcos

I don’t think that’s what they mean. I think they’re trying to say “Missing In Action”…it’s definitely poor copy for an ad and I cringe every time I drive by it…but they’re not taking a shot at the city or the airports reputation. It was a play on words gone bad.

Anonymous
Anonymous

It’s what they mean. Miami tried to vastly overcharge JetBlue for service out of MIA, so FLL made a deal with jetblue and happily accepted them there; leaving everyone in Miami without the amazing service they offer.

B Dub
B Dub

The ad is meant to mean both.
Like my favorite Virgin Atlantic ad, “We didn’t get to be number 1 by treating you like number 2”

Anonymous
Anonymous

That’s exactly my interpretation as well.

Anonymous
Anonymous

just read the ad….customer service thats never ‘missing in action’…jetblue is touting their service level out of ft lauderdale….so whats the problem with that…?

Caspar
Caspar

OK, so it’s a play on words, where MIA means both ‘missing in action’ and Miami International Airport. It’s kind of cute, but not all that clever. It’s too convoluted to convey its meaning clearly and quickly (vital for a billboard-style communication). I saw it and guessed that maybe JetBlue was initiating MIA routes? As a promotion for their FLL service, this just fails. Easy fix would have been a short payoff after the logo, ‘Only from FLL’ or something.

Rick
Rick

PERFECTLY SAID -/!!!
Always JET BLUE
always FLL
NO ifs ands or Buts…..
MIAMI has American ( our country’s Carrier ) to live up to a name .. A Vague Continuously Deteriorating Concept -/ not even a product .
A VAGUE MERGER / with the SAME PROBLEMS and MORE -/
AA / NOTHING SPECIAL IN THE AIR!!!

William
William

Yikes. There are many ways of getting across a message like that. Unnecessary to put down the cities main airport? Maybe the luggage handlers were mean? Or maybe the parking wasn’t close enough? TSA is the fed’s right? Maybe they mean that?

Miami1
Miami1

That is the typical mentality of Broward folks, trash and put down Miami Dade and it’s residents while at the same time benefit from the worldwide name recognition that Miami has….they are pathetic!

Anonymous
Anonymous

Palm Beach loves you both…

Robespierre
Robespierre

Broward’s soul is missing in action.

Anonymous
Anonymous

No place in the World like MIA or MIAMI -/ just staffing i issues MAINLY AA…..I’m a Commercial Aviation Enthusiast …..my Apart is right on the Bay on a 180 degree str8 path of the Flight Paths ….I frequently dine and go to watch planes at MIA……

Peace ,
Rick

Anonymous
Anonymous

Mia means mine in Italian ….. that’s all 😀

Patricia
Patricia

MIA is equally as bad as La Guardia

Anonymous
Anonymous

LMAO !!!!!

Anonymous
Anonymous

DITTO!!!!

Anonymous
Anonymous

brilliant campaign….free enterprise at its best……

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