Miami Heat’s American Airlines Arena Could Soon Be Renamed FTX Arena

FTX Arena could became the new name of the Miami Heat’s home currently known as American Airlines Arena.

The Miami Herald reported that several sources familiar with the negotiations stated that FTX is close to a naming deal for the arena.

A website with the FTX Arena name along with Facebook, Twitter and Instagram profiles have already been registered.

FTX is a cryptocurrency exchange with offices in Hong Kong and San Francisco.

The company is run by a 28-year-old cryptocurrency trader who donated $5 million to Joe Biden’s presidential campaign.

Miami-Dade was close to a deal at the end of 2020 with Network Capital to rename the arena, but that deal fell through.

The county took over responsibility for the naming rights from the Miami Heat, and agreed to pay the team $2 million per year in exchange for the right to keep any excess income above that amount. Consultants told commissioners that they could expect to earn much more than $2 million for the rights.

However, there are hints of tension between the county and the team – including refusal of the Heat to even allow prospective sponsors to tour the arena, county emails show.

Miami-Dade turned over the valuable waterfront land for the arena to the Heat at no cost in 1997, and the team also pays no property taxes. The property could now be worth hundreds of millions of dollars.

The county additionally pays the Heat a net amount of $5.4 million every year to operate the arena, and receives no other revenue in return – including from events held at the venue.

 

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Anonymous
7 months ago

And on top of the County giving the Heat the land, with contingencies, Parcel B is still a parking lot for cars to donuts? We want the waterfront park we were promised.

Anonymous
7 months ago

A casino there would be nice.

Anonymous
7 months ago

“We” already got Bayfront Park and Museum Park. Work with what you have already to make decent public space.

Anonymous
7 months ago

ᴀᴍᴇʀɪᴄᴀɴ ᴀʀᴇɴᴀ

Anonymous
7 months ago

That’s a good name. It’s like a nickname of the current name and they can’t claim trademark because you are basically using the country’s name.

Anonymous
7 months ago

Yeah, but who’s going to pay for it?

Anonymous
7 months ago

No matter who ends up lying for it, they’d want to name it something appealing to the public. Sometimes the ego of naming something with your name is overshadow by the profit or service to people.

Anonymous
7 months ago

*paying

Anonymous
7 months ago

Regardless of name we will still call it HEAT STADIUM.

Living off A1A
7 months ago

I’ve never called it “Heat Stadium”… never even heard it called that! Humph… In the end >>> we have an arena that didn’t change it’s name for longer than most across the country.

Anonymous
7 months ago

And just like Museum Park we’ll still call the American Airline Arena. FTX sucks…maybe if they come up with a better name…

Anonymous
7 months ago

American Airlines didn’t want to sponsor anymore, nothing we can do about that

Anonymous
7 months ago

I get that but they could at least find a suitable name. Call it the American Arena then so it’s not much of a change.

Anonymous
7 months ago

I don’t think you people get it. This basketball arena will change names as long as you’re alive because it’s used as advertisement. The city of Miami put out a bid for companies to buy that right to advertise their firms.

Anonymous
7 months ago

Told you most of the people on this site and in this town are flat out dumb. Don’t worry, by this time next month they will process this simple concept. In the meantime, they will continue to bark about some beautiful name that THEY just dreamed up should be adopted. whew!

Anonymous
7 months ago

Why would a company called FTX pay millions of dollars to name it American Arena? They pay the money to advertise for their own business. The only reason it ever had “American” in the name before is because a company called American Airlines paid money to advertise for their company.

Living off A1A
7 months ago

You $peak the truth here.

anonymous
7 months ago

some still call it Bicentennial Park…. Many now called it Maurice Ferré Park, or Ferré Park. It takes time to get the name right. How long did it take to get Hard Rock Stadium…many still call it Joe Robie.

Anonymous
7 months ago

The only thing I know people call by Ferre’s name is 100 Biscayne, formerly the New World Tower, because he developed it in the 60s. I know nobody who calls Museum Park such.

Anonymous
7 months ago

I still think Bang Bros has a nice ring to it. And BBA is pretty close to AAA so there’s that too.

Optional
7 months ago

What if we called it the Bang Bros Coliseum? Coliseum sounds more impressive than Arena.

Anonymous
7 months ago

And it abbreviates BBC.

Anonymous
7 months ago

Don’t care, parcel b needs to be utilized better

Anonymous
7 months ago

Miami could use a casino there…

Anonymous
7 months ago

This and Marlins stadium has to be one of the shittiest deals in all of the country for a city.. no taxes, no revenue and prime waterfront location that has been used as employee parking for 20+ years. What a joke. I’m a Miami heat fan but I’m a bigger fan of making the city of Miami a better, more livable place.

Anonymous
7 months ago

Lame af

POLO
7 months ago

FTX Arena, what the f__k?!!

Anonymous
7 months ago

If it would’ve been called the “FTX Arena” before it was called the “AA Arena” you probably would’ve complained that.

Anonymous
7 months ago

Wow, the county signed such a bad deal with that arena. I guess the marketing it provides is far greater than the 5.5m yearly payment.

Anonymous
7 months ago

They don’t even mention the old abandoned arena which they sold for almost nothing.

Anonymous
7 months ago

The fact they are paying a private company $5.5 mill a year for land it owned is absolutely unbelievable.

Anonymous
7 months ago

“a 28-year-old cryptocurrency trader who donated $5 million to Joe Biden’s presidential campaign”

So TNM, that is important to report, why?

Anonymous
7 months ago

It’s impratant because it shows there is hope for the world in its younger peeps.

Anonymous
7 months ago

I wrote that comment you’re replying to but, here here!

Anonymous
7 months ago

You’re delusional.

Anonymous
7 months ago

“I’ll give you money if you don’t take my money and grant me special favors.” -The financial backbone of the Demoncrap Party

Anonymous
7 months ago

Poor rich baby.. you’re right, you are too wealthy to fail.

The backbone of the Republiturd party.

Anonymous
7 months ago

We want diversity on the Miami Heat Team !!
it’s a social injustice and lack of equity not to have the right amount of short white guys in the team !! 🤨🥸😡

Anonymous
7 months ago

Here we go again China gave us COVID and here we go cutting a deal with the Chinese the county is full of morons that can not negotiate a good deal, that is prime land where someone with real brains could design a basketball arena leaving enough land for condos and hotels by the waters edge even incorporating a casino in the hotels, but I guess they can think, the name FTX sucks it should remain Arena and not giving away any land and the city should not have to pay for any maintenance to run the arena, and the city should receive a percentage of the receipts from the arena, that is the way to generate funds for the city instead of the politicians getting rich.

Anonymous
7 months ago

It will be always identified as American Airlines Arena no matter the name changes.

Anonymous
7 months ago

Just like Museum Park!

Anonymous
7 months ago

Museum Park is not privately owned. It will stay “Museum Park” until the citizens of Miami (who pays for it’s existence) wants a name change.

Anonymous
7 months ago

Yes, before that it was Bicentennial Park and before that Bayfront Park.

anonymous
7 months ago

Its not Museum Park anymore. The City of Miami named it Maurice A. Ferré Park after the longest standing Mayor who many view as the Father of Modern Miami.

Anonymous
7 months ago

Really? I thought that was Henry Morrison Flagler.

Anonymous
7 months ago

Naming rights go to the highest bidder.. FTX is very catchy.

Anonymous
7 months ago

WTF is catchier.

Anonymous
7 months ago

Saying FTX is…

Anonymous
7 months ago

well, at least for a year or 2 anyway. Just like Joe Robbie stadium.

Anonymous
7 months ago

More of you should be pissed that micky Arison, the crook worth 6 billion dollars, was just given land by the county.. like what the actual F***

Anonymous
7 months ago

How can a person be a crook if something was given to them?

Anonymous
7 months ago

CryptoCurrency Center?

Anonymous
7 months ago

the Crypt?

Anonymous
7 months ago

I guess the word American in the Miami Heat American Airlines Arena is offensive for someone and needs to be removed!

Anonymous
7 months ago

American Airlines has been lame since their soft and sissy rebranding, but how about something everybody knows with all the money coming into the region? No, I don’t mean Subway, but “Burger King Bowl” has a ring to it.

Anonymous
7 months ago

FTX alone sucks, maybe FTX Crypto Coliseum, jajajajajaja

Dave the Crackhead ™
7 months ago

BRAZZERS CENTER

Anonymous
7 months ago

Let’s go HEAT!!!

Anonymous
7 months ago

Bunch of salty ass Knicks fans on here…

Anonymous
7 months ago

Nah, just your bunch of ordinary dummies.

Anonymous
7 months ago

Bitcoin Arena sounds nice

Anonymous
7 months ago

Crypto currencies are environmentally irresponsible. A city such as Miami which faces grave climate change risks should not be associated with such industries.

Anonymous
7 months ago

Fine, “shore power arena” it is

Anonymous
7 months ago

Why is it irresponsible?

Anonymous
7 months ago

not irresponsible, environmentally irresponsible. Maybe because cryptocurrencies use cryptonite?

Anonymous
7 months ago

lol….

Anonymous
7 months ago

😂😂😂😂

Anonymous
7 months ago

Gloom and doomer

Anonymous
7 months ago

Those are not industries!!! 🤣😂🤣

And why do many people that tell us about the “ grave climate change risks” still buying multimillion properties on the shoreline… like in Martha’s Vineyard?? 🧐

Anonymous
7 months ago

Who are the people buying that’s saying that?