New W Hotel At Icon Brickell Will Have A Bar On 15th Floor; Lounge On Level 50 Will Be ‘Transformed’

The Viceroy Icon Brickell is now a W Hotel, and will be undergoing renovations including a new rooftop lounge.

As part of the renovations, the fiftieth floor lounge “will be transformed into Downtown Miami’s most glamorous sky-high destination, with the brand’s stylish and energetic take on a cocktail lounge and WET deck.”

A W Living Room with a bar and food will also be built on the fifteenth floor pool deck level.

Qatar investment firm Al Rayyan Tourism Investment Company (ARTIC) paid $64.5 million for the property, or $435,810 per key. The firm also owns the St. Regis Bal Harbour, and has a partnership with Qatar Airways making it the airline’s preferred hotel in Miami.

 

Miami Vice, Twice: W Hotels Expands Presence with Opening of W Miami

NEW YORK–(BUSINESS WIRE)–W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the expansion of its Florida portfolio with the opening of W Miami, formerly Viceroy Miami. W Miami is located on Brickell Avenue at the epicenter of Miami’s bustling downtown area, and is poised to redefine the luxury lifestyle experiences at the core of this fabulous city. W Miami will join W South Beach in the greater Miami area.

“Miami is a destination made for W, from the emerging designers and graffiti artists to the incredible music scene, and we’re excited to re-imagine this great property as a W right in the beating heart of this vibrant city,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Miami will inject bold, new energy into the center of Downtown Miami, which has quickly become a hub of happening restaurants, night life, sporting arenas and art venues.”

W Miami is the centerpiece of the ten acre bayfront ICON BRICKELL mixed-use development known for its two-acre infinity pool and dramatic spa, with interiors designed by Kelly Wearstler. The hotel offers 148 guestrooms and suites, as well as 38 residential units that are serviced by the hotel. W Miami will undergo a renovation to create the W brand’s signature W Living Room on the hotel’s fifteenth floor overlooking Biscayne Bay. Additionally, the rooftop and its jaw dropping vistas from the fiftieth floor will be transformed into Downtown Miami’s most glamorous sky-high destination, with the brand’s stylish and energetic take on a cocktail lounge and WET deck.

Known as the ‘Manhattan of the South’, Brickell is one of Miami’s buzziest neighborhoods, balancing towering financial centers alongside luxury condos and shopping. Directly across the street from W Miami, Brickell City Centre will boast multiple upscale restaurant and retail options sure to delight locals and travelers alike.

“W Miami is a magnificent property which we are proud to add to our expanding US investment portfolio,” said H.E. Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Rayyan Tourism Investment Company (ARTIC). “It is our fifth investment in the US and our second in Miami, and its acquisition, which is fully in line with our targeted strategic approach, demonstrates the strides which ARTIC is successfully making in the global arena. We are excited to be working with Starwood Hotels & Resorts on this project in Downtown Miami. With the brand’s proven success in this market and exceptional reputation as a lifestyle innovator, W Hotels will bring new energy to the area for residents and travellers alike.”

Following the success of W South Beach and W Fort Lauderdale, W Miami marks the third W in Florida, bringing Starwood’s iconic category disruptor closer to reaching 75 hotels by 2020.

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Anonymous
5 years ago

glad to see this…..went to club fifty once and whole experience was low class ….i really hope new owners control the club goers and allow this to be a really unique and upscale destination considering the awsome views and location

Anonymous
5 years ago

Definitely an improvement over decadent Viceory and Club Fifty. Hope they can keep it classy this time

Alpina
5 years ago

It is kind of difficult to unify Kelly Wearstler’s design with the typical W brand design…not impossible but it will be a challenge….looking forward to see the changes.

Marc305
5 years ago

Ok, first of all there are people who constantly write on this board about how Brickell is only for wealthy people and hedge fund babies, how the hard working locals are being pushed out of the area all together because the rentals, shops, bars, and restaurants are too damn expensive. And now I read that Club 50 is “pedestrian”, “low class” and should be called “Club Fitty”… really? So the answer is to make it exclusive, elite, and membership only? Like they did with Finnegan’s by the River? Every city needs a mix of places to have a balance, taking out establishments for the locals is not the way to do it.

Anonymous
5 years ago

Meh. I’m not rich by any stretch of the imagination, but I can understand what they are trying to say.

Anonymous
5 years ago

Sorry bud but it seems like missing the point. Wealth doesn’t always mean class and Fifty drew a classless clientele.

Anonymous
5 years ago

Club 50 is ghetto.

LG
5 years ago

I hope W doesn’t trash act the place

Anonymous
5 years ago

I’m sorry but the Viceroy and its shamefull “Club Fitty” was pedestrian. I’m glad to welcome the W brand to North Brickell and am looking forward to seeing which major hotel sets up shop at 444 Brickell.

Anonymous
5 years ago

Whoops my spelling is shameful*

Anonymous
5 years ago

Club Fitty. I LOL’ed…was it really that bad???

Anonymous
5 years ago

Club 50 was cool in the beginning
But I’m very happy the w is taking over I cant wait to check it out.