Norwegian has announced plans to operate a flight from Miami to London-Gatwick, with daily service to begin March 31, 2019.
A 344-seat Boeing 787 will operate the route.
“We are very committed to this market, and look forward to increasing our presence at MIA in the future,” said Norwegian CEO and Founder, Bjørn Kjos.
The airline is currently serving the route from Fort Lauderdale. That flight will be now be cancelled.
There are three factors motivating the airline to swap FLL for MIA, a Norwegian spokesperson told Airways. MIA offers better premium cabin yields, better cargo opportunities, and higher search engine visibility than Fort Lauderdale, the spokesperson said.
Norwegain first launched service on the Fort Lauderdale to Gatwick route in 2014. British Airways launched Fort Lauderdale-Gatwick route in 2017 as a response, which may have been cutting into Norwegian’s margins.
In 2017, the Miami area ranked fourth in the U.S. for travel to the London area, behind New York, Los Angeles and San Francisco, according to data from the UK’s CAA.
MIA ranks second in the U.S. by number of European airlines. Overall, the airport has more airlines than any other airport in the U.S., with 89 scheduled carriers, 12 charter airlines, and more said to be on the way.