Ora By Casa Tua Launches Sales: 76-Story ‘Vertical Community’ In Brickell

Brickell’s 76-story Ora By Casa Tua is officially launching sales, developer Fortune International Group announced today.

The tower will rise over 900 feet, according to a fact sheet.

A total of 540 residences are planned, to be delivered fully finished and furnished and allowing for short term rental.

Prices will start start at $800,000 and range from 500-square-foot studio homes to 2,400-square-foot, four-bedrooms.

Ora is envisioned as “a true vertical community where people rediscover their relationship with themselves, with others and the natural world,” said Miky Grendene, Founder of Casa Tua.

A total of around 25,000 square feet of space in the development will be dedicated to four new restaurant concepts by Casa Tua, including:

  • Terra: A first of its kind 24-hour market and bakery
  • Uva: Enoteca with a collection of hundreds of sommelier-selected labels from across the world and Mediterranean cuisine
  • Fuoco: An intimate dining experience
  • Vento: A rooftop bar and lounge complemented by a pool that overlooks Brickell, Biscayne Bay and Coconut Grove

Amenities at Ora will include creative workspaces featuring private office spaces, conference rooms, content creation rooms, a bar lounge and outdoor seating.

There will also be an entertainment lounge, a two-floor fitness and wellness center with a hammam and couples treatment rooms and a three-story open sky garden, which the developers say will be unique for Miami.

Arquitectonica is designing the tower with multiple levels that are outdoors. Interiors are by M2atelier, created by Marco Bonelli and Marijana Radovic.

The development site is at 1210 Brickell.

 

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Anonymous
2 months ago

Why no renderings of the outside of the tower?

Chris
2 months ago

Because they can’t explain how this tower will fit in that tiny lot? I walk by it every day and for the life of me cannot fathom how that will fit on that tiny area between 1200 Brickell and 13th St.

Jordan
2 months ago

Pretty simple….on the top of the parking structure (which will be demolished).

Anonymous
2 months ago

It’s not tiny. Walk around it. It’s not overly deep but it has HUGE frontage towards the south Miami side. The footprint of the office tower , immediately to the east on Brickell , is much smaller.

Anonymous
2 months ago

recap on Brickell skyline changes:

3 @ 1000+ ft. : One Brickell City Centre, Citadel, 888 Brickell
1 @ 950 ft: : Cipriani
3 @ 700-900 ft: 1 Southside, Ora, 1428 Brickell
3 @ > 500 ft: St. Regis, 2 apartment buildings in Cipriani project

10 new buildings, many with street level impact from restaurants and retail
5 years from now will be quite a different place.

Anonymous
2 months ago

Exciting! & also don’t forget about Related’s One Brickell Tower II which will be ~550 ft and Lofty Phase I as well. Chetrit’s River District Phase I Tower will be ~640 ft. Lastly Una will be > 500 ft too. So that’s actually 7 in the > 500 ft category

Anonymous
2 months ago

I don’t think 1BCC is over 1,000 feet.

Anonymous
2 months ago

Originally cleared for max 1049 ft. but they do seem to be wavering on how tall it actually will be. Seems it will be close to 1000 even if it doesn’t hit it.

Anonymous
2 months ago

People here are pretty touchy – just pointing out a fact that we’ve all read…

Anonymous
2 months ago

Never say never. 270 Park Avenue (J P Morgan new headquarters tower) under construction in New York City it’s like 62-story tower, but 1,388 FT tall.

Anonymous
2 months ago

And Citadel’s new NY office at 350 Park Ave is planned at 1350 ft tall with 51 stories.

Anonymous
2 months ago

Also baccarat and surrounding buildings

Anon
2 months ago

Has there been a solution for preservation and neighborhood waterfront space?

Anon
2 months ago

In Brickell? You must be joking.

Bruno
2 months ago

Yes.
The bayfront in the Brickell Neighborhood is called the Biscayne Bay National Park.

Anonymous
2 months ago

Yes, the solution is for readers on this forum to get a fucking clue.

Anonymous
2 months ago

Construction is full speed ahead there on the towers, thankfully.

Magazine
2 months ago

Another short term rental building? Absolutely insane city leaders are allowing transient usages to dominate new development during a housing crisis.

Jordan
2 months ago

Isn’t “absolutely” a strong adjective to your insane?

The developer is turning a parking structure into 540 Residential units, Chairman Mao.

The private property owners may or may not decide to lease their property, and they may or may not decide to lease their property for short periods of time.

Great news. Prices range from $800k to probably $3m and the work of this developer will allow Miami Dade County to enjoy about $21Million in property taxes PER YEAR that otherwise would not exist.

If I love schools, parks, sidewalks, and affordable housing grant money, I LOVE my County gov’t to raise an additional $21m in property taxes every year for the foreseeable future.

Not insane at all. It is thoughtful, and smart.

Anonymous
2 months ago

What will all this tax money be used for if not wider sidewalks?

Anonymous
2 months ago

Hmm we keep hearing we NEED more tax revenue, but we don’t “need” parks or better public transportation. Can we please see proposals of what will be done with this revenue in advance?

Jordan
2 months ago

More tax revenue is not a need in my opinion, but that is irrelevant to the discussion.

Politicians will tell you that they Need more money in order to provide the best education, safety, and services. Gov’t could do a LOT better with the money that they already have in my opinion.

However, $21m in additional revenue that was never before realized from the parking structure that exists there now is a “nice to have” for sure.

Budgets are rather easy to find, I won’t do it for you, but if you have any trouble, go ask your Commissioner to help you out.

It seems like you will be surprised to learn that parks and transportation COSTS money. Whereas, assets like 540 unit residential tower GENERATE money for the community.

Anon
2 months ago

Thank you Jordan. This is my favorite comment of yours. Balanced, fair and reasonably toned, with consideration for the betterment of society. I hope to see our commissioners soon. Please just be cautious about the promise of revenue without considering the ramifications on community and sustainability. You seem smart and well intentioned. God speed!

Jordan
2 months ago

Thanks for the kind words.

In thinking of the ramifications of community and sustainability….think about the tale of these two cities; Chicago and Miami.

City leaders in Chicago behaved, cudgeled, and berated Citadel about their civic duty to give and give to public good until it hurt. The Gov’t told private individuals (and the companies that individual people built) what to do, how to do it, and mobilized the mob to force their desires.

City leaders in Miami behaved, acted, welcoming, and flat out said, “How can I help?”

Citadel, with over 1,000 wage earners/property tax payers/charitable givers, are moving away from Chicago and to Miami.

Their leader has given charitable donations to Miami-Dade Public Schools, Nicklaus Children’s Hospital, and plenty more.

The economic impact of the 1201 BB Drive building, 1221 Brickell Ave building, and the 60,000 sq ft lease at 830 Brickell building are enough to move the needle.

Without a doubt, these newcomers will be paying far more in sales taxes and property taxes than the services that they will be receiving in return. That the leader is community and charity minded suggests that the spirit of community and giving exists in his management and front line staff.

It is up to the citizenry and the officials that they chose to allocate funds for the present and future. Miami has never had a lower tax RATE and is collecting revenue more than ever. This revenue allows everyone to be safe and have nice things.

Anonymous
2 months ago

Okay….financially smart, yes. But in terms of urban planning and neighborhood building? No one wants Brickell to turn into AirBnB city.

Anonymous
2 months ago

That is what downtown is has been shaping up as, Brickell is the local spot.

anonymous
2 months ago

It’s turning into it already sadly

Jordan
2 months ago

What if there were a Hilton, Hyatt, Four Seasons, Conrad condo/hotel, JW Marriott, Hampton Inn, or aLoft?? Should hotels be located in the financial district?

Casa Tua is very well respected brand. I personally do not see why a Casa Tua shouldn’t be located one block, away from the Citadel Property.

Anon
2 months ago

I think people working in the Citadel property would love a full time residence and engaged local community nearby.

Bruno
2 months ago

Probably.
AND they may want to have a Casa Tua residence when their customers visit.
The Casa Tua on Miami Beach is quite nice.

The Conrad Hilton Condo/Hotel at 1395 Brickell dosen’t seem to draw much ire…
Is it that the haters are uninformed or unaware, or is it that you are convinced that Casa Tua is a trashy brand?

Anon
2 months ago

Hotels, including those with condo hotel options, are managed differently, having staffing that makes the building function well (i.e., housekeeping that can also make sure there aren’t 12 people to a room, etc.), whereas in a condo building there is typically have more autonomy to the owners. Of course you have front desk staff and security, but in condos with a mix of full time residents and investors who rent out their condo to a continually changing group of people, you can get some quality of life issues for those making it a home. Maybe the Casa Tua project will figure it all out, but wouldn’t be a place I’d buy as a home.

Curious, that lazy term ‘haters’ apparently applies to anyone who has an opinion different than yours?

Anonymous
2 months ago

become a transient

Anonymous
2 months ago

Not sure the housing crisis is a key determinant, these units are so expensive that rich people not much impacted by the housing crisis will buy here. It’s more a quality of life issue, I wouldn’t want to live in a building that allows short term rentals. If you are an investor, this psuedo-hotel arrangement works, but to buy for a home I’d want to be in a building that allows nothing less than 6 month leases. Don’t want strangers running around your building, partying at the pool, etc. Fortunately lots of good choices in Miami that don’t allow short-term rentals.

Anonymous
2 months ago

Agree. I would not live in a short-term rental building. We need more long-term rental buildings in Brickell, where people want to live full-time. Maybe when the new Office towers open developers will realize the demand for this market.

Bruno
2 months ago

That’s fair.
Right now, 1210 Brickell is a parking structure. My guess is that you would not live in a parking structure either.

The property owner has decided to demolish a parking structure.
The property owner has decided to create restaurants, bars, offices, and residences.

If you don’t want to park there now, or buy there when they are offered…great! Someone else will.

Anonymous
2 months ago

Please. Most of us are having a genuinely interesting discussion on what kind of qualities we want to encourage in our home city. You are saying use a high-quality location (that’s now wasted with a parking structure … agree) with anything some developer likes as long as somebody will buy it … disagree.

Anonymous
2 months ago

Totally agree.

Martin Dade
2 months ago

South Florida unite! Trash in Miami spills out all the way up to Broward, PBC, Martin county!

Bruno
2 months ago

So after some some deep thinking and analysis…you have determined that a Casa Tua branded $800,000 studio condominium is the equivalent of the X Miami?

You may want to think about it a little more.

Melo, a former giga Chad
2 months ago

I need an update on 888 brickel. That thing looks sick

Anonymous
2 months ago

A “ community where people rediscover their relationship with themselves”…

BB1
2 months ago

I know…so corny!! Lol

Anonymous
2 months ago

There are other ways to have a relationship with oneself lol. Isnt being alone the opposite of a community?

Anonymous
2 months ago

It’s an airBnB…relax…

Anonimato
2 months ago

Free in house therapists included …lol

Anonymous
2 months ago

Wow that’s incredible! Interested to see how sales go…

anan
2 months ago

Is the same worker still walking aroung the 11ELEVEN site with a shovel in his hand 6 months after ground breaking ?

Anonymous
2 months ago

There’s enormous activity everyday…including saturdays at that site….not sure where your looking

Anan
2 months ago

I am looking at the site and not seeing pilings going in as at Waldorf.

Shawn Kouri
2 months ago

OK. I like the renderings of the swimming pool and the restaurants but I don’t see renderings of the actual building.

Anonymous
2 months ago

Lmao literally where are the actual building renderings

Jordan
2 months ago

Literally

Anonymous
2 months ago

$800k for a 500 sq ft studio not even on the beach or bay……..man this market’s gotten frothy.

Replying
2 months ago

Some new projects on the beach are marketed at $1million for 500 SQ ft

Anonymous
2 months ago

20% premium for being on the beach is well worth it—esp. if looking to rent the unit out

Anonymous
2 months ago

downvoted by some clown that can’t afford the beach and is jealous

Anon
2 months ago

Just enough space to store exactly 800 thousand dollars from some jackass in south america.

Anonymous
2 months ago

$1,600 per square foot at Ora. $937 at Visions at Brickell Station, only three blocks from here. Some may wish to pay a premium for high rise amenities, others may value the convenience of boutique buildings. These new luxury Brickell submarkets can greatly enhance one another and elevate existing property values.

Anon
2 months ago

I have a question. Are any of the “investors” in these short term rental units (by which i mean people paying list price for these pre-construction units) actually making money? Is there really an ROI?
If not can we stop pretending these are investments and simply vehicles for extracting wealth out of Brazil etc?

Save America
2 months ago

A lot of investors don’t even live in the United States.

Anonymous
2 months ago

Who knows? That’s their business. Miami benefits by having shitloads of non-homesteaded properties with uncapped property taxes, paid for by owners who are hardly ever here to use the services. Miami will gladly take their wealth!

Anonymous
2 months ago

As long as the people in Miami have a voice in those services and public interest and safeguards in place to ensure investors are looking to build Miami up, not knock it down. Haven’t you ever heard of a business acquisition in which a competitor simply buys our the growing company, only to shut it down? Let’s partner up smartly and grow Miami successfully. We all love it, and welcome those who genuinely want to see it thrive and grow!

Bruno
2 months ago

CLUTCH MY PEARLS!

Are you telling me that foreigners may put money into a 540 residence(where a parking structure used to be), and these foreigners may never use the sidewalks, or take up a classroom seat, or never have a dog who drops a deuce on the sidewalk. AND they will all contribute $21M per year to the tax base??

Dunces of Miami UNITE!

Organize and fight to remove things that make money! Demand things that cost money! And by all means….do not think too deeply.

Anonymous
2 months ago

Many comments here from this poster (or numerous Brunos). Very transparent … and obviously lacking an ability to communicate a good argument, just name calling and insisting they are right and everyone else is stupid. Good luck making money!

Anonymous
2 months ago

I agree that purchases should be based on ROI. But, as a buyer, I think alot of purchases are based on “emotions”. Not good, but still happens. (I myself just bought on emotion.)

Anonymous
2 months ago

I was salivating on this one until I read Arquitectonica😔

Anonymous
2 months ago

Most likely sales are geared to investors? Who else would buy without seeing a full rendering?

Jordan
2 months ago

Me

Vincent
2 months ago

How tall will this building be?

BDub
2 months ago

The article says over 900 feet according to a fact sheet.

Anonymous
2 months ago

Casa Tua….translated into English means “House of Concussions”.

Anon
2 months ago

It means “your house.”

Bruno
2 months ago

Nice!

anonymous
2 months ago

Another pigeon house, I wonder how the traffic would be in the Brickell area in 5 years

Vincent
2 months ago

Wow. Brickell winning.

Anonymous
2 months ago

How come you only cheer for this one avenue in Brickell? Let’s cheer together.

Anon
2 months ago

Because they actually want to see downtown fail.

Anonymouse
2 months ago

Great idea , bit of a puzzle , not much space there.

Robin Stan
2 months ago

I know some of us keep harping on about how harmful short term rental zoning has the potential to be, but I’m interested to see how that zoning will affect the sales on a higher end product such as this.

Anon
2 months ago

If it’s anything like the food hall, it will be overpriced and overrated

anonymous
2 months ago

I agree 100%. Also, there are more Italian restaurants than any other kind in brickell/downtown. It’s absurd how they keep opening up more of these and not something different.

Anonymous
2 months ago

I heard this too recently. Locals are cultured and worldly. Love Italian but also love options.

Anonymous
2 months ago

Also no more club-restaurants where they serve you tuna fish salad that you can make at home for 800 and trap tourists. We have enough of those. We would like more local restaurants (not fast food but just good food).

Bruno
2 months ago

What if it’s like the original Casa Tua in Miami Beach run by Miky Grendene?

Anonymous
2 months ago

I ❤️ Casa Tua! I should be careful about making general comments on a specific page. I didn’t mean to imply Casa Tua was one of those. It’s one of my favorite restaurants in Brickell and actually about the experience and food! Love the pasta dishes and market vibe. You can see all types of people enjoying their restaurants and it’s an excellent brand.

I was thinking of some unaffiliated spots where I felt the food was second to the music. Brickell needs more restaurants like Casa Tua that elevará food AND experience. Thank you!!

Anonymous but Famous
2 months ago

There goes a secret Moroccan-style mansion that was engulfed by the present building and now forms part of a.bank lobby. Should the bank be closed, it is visible only from 12th St. Oh well. Few know it exists, hurry up and check it out.

Architectural Miami
2 months ago

No way! Morrocan-style is one of my favorites and the Morish architecture connects so well with the Spanish revival and historical colonial buildings in Miami. Is it worth preserving or moving offsite? We should incorporate morrocan style into the design to not lose this cultural influence in Miami.

Anonymous
2 months ago

I walked by… but I dindn see any Moroccan style house. Aren’t you talking about the Taj Miami? That s a penthouse in the area but not at that address

Anonymous
2 months ago

Another beaut by Arquitectonica!

Anonymous
2 months ago

Please, it’s going to be another box with wavy or jagged balconies.