Photo: Demolition At The Brickell Site Where 40-Story Virgin Hotel Planned

Demolition is underway at the Brickell site where a 40-story Virgin Hotel has been proposed.

According to a demolition permit that was issued in May, a total of 1,000 square feet is being demolished at a cost of $10,000.

There are multiple buildings in the property, county records show. The oldest is 1,000 square feet and dates back to 1933 (and is likely what is being demolished). The other buildings on the property are not being demolished yet.

Virgin Hotels proposed a 40-story tower on the property in 2019, including 250 hotel rooms and 150 co-living residential units.

At the time, they said that groundbreaking would take place in 2020.

Shortly after the pandemic hit in 2020, rumors spread that the company had pulled out of the deal.

Records show that Virgin has not completed the purchase of the property as of today.

Virgin Hotels does still show the Brickell tower as a future property on their website, but now lists a 2025 completion instead of 2023 as originally planned.

Miami-based Virgin Hotels opened a 1,500-room resort in Las Vegas in March, and future bookings there are said to be very strong – higher than the same period in 2018 or 2019 when the property had the Hard Rock flag.

 

 

(Photo: Paul Burkley)

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Azarius
14 days ago

Really want to see this project come to life!

Anonymous
14 days ago

Thought this project was dead for sure (still might be). Thought the virgin companies were struggling due to the pandemic. Hopefully it goes through. Great density with no parking if i remember correctly.

Anonymous G
14 days ago

I hope they continue demolition! Would love to build this hotel! Can’t beat the location of it.

Anonymous
14 days ago

Time to demolish that nasty liquor store building and the overpriced ramen joint next door.

Anonymous
14 days ago

Nomi Ramen is amazing.

Anonymous
14 days ago

It’s not actually. $30 for a semi large bowl of noodles and cheap veggies with msg and cash only. Hard Pass and hope its demoed already.

Anonymous
13 days ago

place is always empty.

Anonymous
14 days ago

Why lie about what the metromover looks like lol

Anonymous
14 days ago

IKR, if it actually looked like that, the extensions people on here coom for would actually be feasible.

Anonymous
14 days ago

“coom”

Wtf does that mean?

Anonymous
14 days ago

That’s how it could look for people who say it’s not capable of handling the amount of people who will take it to Miami Beach.

Anonymous
14 days ago

Get rid of the co-living part. That is an embarrassment to Miami. Everything in the world gets better with the passage of time, except for housing. It seems like we are moving towards less and less with housing – micro apartments and even co-living.

Anonymous
14 days ago

Welcome to inequality! You must be new here.

Anonymous
14 days ago

He thinks everybody’s life is easy peasy like his…

Anonymous
14 days ago

“Everything in the world gets better with the passage of time.”

What, did you go to sleep sixty years ago and just wake up?

Anonymous
14 days ago

Its going to be a empty lot like that chicken lot next to Mary Brickell village

Anonymous
14 days ago

I wonder if the seller has become unreasonable in trying to revive any potential deal. Virgin will build a hotel location here given their future cruise portfolio.

Anonymous
14 days ago

Virgin doesn’t buy land and build hotels. Private developers buy land, and build hotels. Virgin Hotels put their name on someone else’s building and they operate it, or simply lend their name to it.

Hotel operators specialize in operations, they like to stay asset light.

Anonymous
14 days ago

Beautiful!!

Anonymous
14 days ago

There’s a joke about Steve Carell and the Forty Story Virgin in there somewhere, help me out people.

Anonymous
14 days ago

Look forward to the new building

ex-Londoner resident in 33132
14 days ago

A Virgin Hotels exec friend of mine told me at a Miami Beach party about 10 years ago that they definitely want to build a Virgin Hotel in Miami.

Anonymous
14 days ago

A Virgin Hotels Exec’s development partner gave me a Letter of Intent to buy a 400+ room Miami Beach hotel in 2012.

Anonymous
13 days ago

Yes, Virgin this and Virgin that, good at flauting their name, not so easy delivering on anything.

Anonymous
14 days ago

Better to run a hotel than a railway service. Virgin ruined Intercity services in the UK, so I have no clue what Brightline was smoking to enter into such a deal.

Anonymous
14 days ago

Doubt this is actually going to happen.

Anonymous
14 days ago

what makes brickell special is that it has a small village feel despite being surrounded by skyscrapers. Ihope they don’t demolish more of the small space retail to build skyscrapers. I hope this is the last high rise on south miami ave, this area has enough concrete, they should build on other areas of brickell like 1 st and 2 ave and fill those empty lots on 13 st

Anonymous
14 days ago

It would be nice to see some of the old 1920s apartment houses and folk Victorian houses preserved as restaurants or entrance features into new towers, and transfer the development rights to build higher where feasible.

Anonymous
14 days ago

I hope you don’t tell us how you think shit should go anymore.

Anonymous
13 days ago

the retail on this site has been so pathetically managed it’s hard to think it will be missed.

Anonymous
14 days ago

This isn’t happening per owner of the property

Anonymous
10 days ago

Bro everyone knows Jeff Chen stfu

Anonymous
10 days ago

No shit

Anonymous
7 days ago

Just build it…😎😎👍

Anonymous
14 days ago

As if Camden wasn’t already the worst bldg in Brickell, now they get this put up alongside them

Anonymous
14 days ago

False, MyBrickell, CitizenM, and West Brickell Tower are eyesores. This has a beautiful base and cladding looks fantastic.

Devil’s nectar
14 days ago

Don’t tear down my liquor store

Anonymous
14 days ago

Go to Publix or rehab.

Anonymous
13 days ago

overpriced

Anonymous
14 days ago

Sad that Virgin will not be building the hotel. Unfortunately, that location will sit empty, chain linked for a couple decades.