Photo: Miami Heat’s FTX Arena Gets New Logo Painted Onto Roof

The Miami Heat’s FTX Arena now has its new logo painted on the roof, according to a photo taken this morning by Carlos A. Lopez.

The logo is meant to be temporary. Eventually, illuminated signage is planned as a permanent solution, once zoning code is amended to allow it.

FTX is paying around $7 million per year for naming rights at the arena, which was formerly known as American Airlines Arena.

 

(photo: Carlos A. Lopez)

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Anonymous
10 days ago

Nobody wants to see this team healthy in the playoffs…we’re gonna be a problem

Anonymous
10 days ago

Crazy how they’re 2nd in the East with all these injuries. Only team that has me worried is the Nets if they’re all healthy.

Anonymous
10 days ago

Kyrie is a cancer and they’ll tear each other up internally sooner than later

Anonymous
10 days ago

with their 2 best players out…. argubly Spo’s best coaching job ever, and that’s saying a lot

Stephen Ross
10 days ago

Fa Real !

Anonymous
10 days ago

Yeah baby!

-Tony Fiorentino

Anonymous
9 days ago

The “coach” Tony Fiorentino. Miss him and I wish he would come back on the air.

William
10 days ago

Cover it in solar panels.

Anonymous
10 days ago

That’d be far too sensible

peej
10 days ago

While that’d be great, surely the roof wasn’t designed to support the added weight load.

(Not) Eric Reid
10 days ago

Kaboom!

Anonymous
5 days ago

Whenever I take a huge dump that’s what I say.

Ron Jeremy
10 days ago

Bang Brothers logo is better ….https://1000logos.net/bang-bros-logo/

Anonymous
10 days ago

How’s jail, Hedgehog?

Ron Jeremy
9 days ago

haha…bonchickabowao…

Anonymous
5 days ago

You can’t be serious.

Anonymous
10 days ago

It would be nice to see a rendering of the “illuminated signage” that they plan to put there.

Anonymous
10 days ago

Are they talking about the signage that’s already installed at the main entrance or something else? Not sure if it’s already illuminated, but it’s hard to imagine that it’s not.

Anonymous
10 days ago

Never mind. Apparently I have trouble reading, lol:

“The logo is meant to be temporary. Eventually, illuminated signage is planned as a permanent solution, once zoning code is amended to allow it.”

Anonymous
10 days ago

The lights will look nice, eventually

Anonymous
10 days ago

FTX will be out of business soon

Anonymous
9 days ago

It will be fun when cryptocurrency goes the way of the dot com bubble to look back on this nostalgically. In 2040 this will seem like the Pets.com arena LMAO

Anonymous
10 days ago

Well, at least it looks a lot better than I thought it would. And “FTX” does have a nice ring to it. I can rock with this.

Anonymous
10 days ago

definitley better than LoanDepot Park and Crypto.com Center lmao

Azarius
10 days ago

Ftx Arena 🙄

Anonymous
10 days ago

I can see that World Class Super Duper Game Changing Iconic Ferris Wheel in the picture!

s.k
9 days ago

Will people living in Miami before the name change still call it American Airlines, like Chicago people call the Willis Tower, Sears tower?

Anonymous
5 days ago

Yes.

Anonymous
10 days ago

Wish it was a green roof like the Javits Center.

Anonymous
9 days ago

Not too bad actually.

Anonymous
5 days ago

Slightly concerned about adjusting zoning to allow for illuminated signage here. This might provide a loop hole for billboard companie’s digital ones put up inside city limits.

Anonymous
10 days ago

Like the new name. Dallas Mavericks can have American Airlines name all to themselves.

Anonymous
10 days ago

I thought they said they were gonna leave the airplane outline on the roof? Not a big deal just kinda weird its gone

Anonymous
10 days ago

” One part of the roof that is remaining is the airplane cutout, which was built when American Airlnes was the arena’s sponsor. The newly approved plans show that it will remain under the new FTX logo.”

Apparently it’s still there, just not visible. Wouldn’t make sense to keep the logo from an old corporate sponsor permanently visible. I imagine that since it remains a cutout, covering over it was cheaper than totally replacing the roof. You can sort of see one of wings in the pic … not sure what medium was used to cover it. Perhaps some heavy-duty grating and/or screen?