Photos Of Newly Renamed Virgin MiamiCentral, Where Food Hall Will Soon Open

These photos show the MiamiCentral rail, office, retail and residential hub in downtown Miami, where rebranding with the Virgin name is now complete.

CentralFare food hall will open on the second level of the development within weeks, starting with Rosetta Bakery (not all tenants will open immediately).

La Estación American Brasserie, with 240 seats in 10,000 square feet of space, will be open the anchor tenant opening sometime this spring. Another restuarant, 800º Woodfired Kitchen will open in fall.

Other tenants at CentralFare will include World Famous House of Mac, Bucks Crepes, Patagonia Flavors (an Argentinian cafe), Bio Bio Gelato, and Art de Vivre (a French cafe and wine bar).

 

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Anonymous

I was there yesterday. The whole area is coming along very nicely.

Anonymous

Looks fantastic!

Anonymous

But the real important question is… when does the Chick-Fil-A open?

Miami1

I liked the Brightline name and colors better. It was a Miami homegrown concept, this Virgin rebranding feels like a sellout.

Anonymous

Yes, I’m not a huge fan of this name.

Anonymous

The only virgin in Miami will be this?

Anonymous

I totally agree. But at the same time, I have a high level of respect for Virgin Group products and their quality of management (VA remains my favorite airline). So overall, very mixed feelings here… Although the new look is professional, I just wish everything was not now BATHED in red and so excessively and overtly corporatized. I prefer the brighter look or something comparable that’s tropical and unique to Miami. Sigh …

Anonymous

VA has become terrible over the years to the point Delta actually improved it, although not by much.

Anonymous

If it’s any consolation, remember Virgin is a minority partner. Brightline still retains majority ownership. I think Brightline was in need of a large cash infusion and what better company to pick? After all Virgin is big around the world when it comes to transportation. Probably was a no deal without the name change, unfortunately.

Anonymous

Agreed, especially the tribute paid to the old FEC liveries. Now if it was still called “All Aboard Florida,” I would say it’s an improvement.

Anonymous

It literally is a sellout, but welcome to capitalism I guess. ¯\_(ツ)_/¯

Anonymous

Re-branding going well.. the Red glow looks fantastic at night.

Anonymous

It looks like the red light distract now.

Anonymous

I guess you guys are so pathetically frustrated.
It looks beautiful.

Anonymous

it was joke and I get it easily.

Anonymous

nothing screams “I get it easy” more then an anonymous comment bragging about how you get it easy.

Anonymous

You forgot Chik Fil A !!!

Anonymous

Ewwww

specialedteacher

Are you guys seriously getting your undies in a twist about someone’s opinion on a Chick-Fil-A? Not surprised, but wow

Anonymous

Prob just an LGBTQ holding a 5000 year old grudge and not moving on with their life like everyone else.

Anonymous

downtown now needs a Chipotle!

Anonymous

Ugh no, they will never get my money

Anonymous

no one cares

Anonymous

I still don’t understand the hype around Chik-fil-a. It’s an average fast food chicken sandwich…

Anonymous

The homophobes love it !

Anonymous

Shake Shack has a better Chicken Sandwich.

Anonymous

I’m not opposed to a shake shack downtown either. But I’ll take whatever doesn’t make me schlep out to the suburbs.

This county needs:
More Arbys/ChickFilA/ShakeShack/BajaFresh
Less Wendys/McD/BurgerCrap/TacoSmell (those are everywhere, common and boring).

Anonymous

I’d prefer local businesses

Anonymous

Maybe but it costs 2x as much.

Anonymous

The building structure fits so well for a Virgin theme.
Great foretelling….

Anonymous

Think it looks great! Richard is an exceptional entrepreneur…

Anonymous

lol, bankrupted the UK rail project

Anonymous

The red and yellow clash IMO

Anonymous

The yellow tile behind the stairs is really bothering me.

Anonymous

Red touches yellow, you’re a dead fellow

Anonymous

Virgin Trains was just barred from 3 franchise bids in the UK…..I hope it is not affecting the success of the vision from the people of Brightline.

Anonymous

They were not well liked in England when they ran the trains there. They were blamed for the troubles they had.

Anonymous

I was with Sir Richard at this thrilling day for Miami. Anything this British visionary does holds promise so our city is blessed he is “bringing his talents” to us!

Ex-Londoner now in 33132

I was with Sir Richard at this thrilling day for Miami. Anything this British visionary does holds promise so our city is blessed he is “bringing his talents” to us!

Anonymous

Don’t get anything gooey on your chin

Anonymous

It looks like if I were to walk in to a cell phone store.

Anonymous

It Looks lonely

Anonymous

Pics are super…wish the views from train were as nice going to WPB.

Anonymous

Looking at the picture with the steps, all I could think of was “follow the yellow brick road”.

Anonymous

They should put Chipotle or Moe’s and Jamba Juice in downtown

Anonymous

It would be nice to Panda Express, Chipotle or Moe’s

Anonymous

Next project for Virgin: Miami to Havana!!!

Anonymous

Love the Advertising for the Miami to London Non-Stop, so all the Hobos riding the rails, don’t forget their European Travel Plans!

Anonymous

And what hobos have you seen riding Brightline? Oh wait… you haven’t been on it once have you? Rhetorical question no need to respond.

Anonymous

Really tacky.

Anonymous

Is this place now owned by Virgin? I couldn’t tell from the photographs. LOL