The stadium formerly known as Joe Robbie hasn’t had a name since January when a deal with insurer Sun Life expired, but the Dolphins have been busy exploring deals with other sponsors.
The Sun Life deal paid the team $7.5 million annually, but the Dolphins are set to cash in with a new deal that will be worth significantly more. An advertising executive told Miami New Times in March that stadium naming rights are undergoing a “renaissance,” with the market now “as robust as it has ever been.”
NBC6 reporter Adam Kuperstein tweeted in April that Qatar Airways and Hard Rock were among those in talks for naming rights, citing a source close to ownership.
Other potential names include Porsche, Apple, Alibaba and Amazon, based on the team’s recent domain registrations.
Over the past year, the Dolphins have been registering domain names that hint at who they have been talking to, with Turkish and Hard Rock the most recent. The list below includes the date that the team registered the domain: