Sales Team Now In Place For Waldorf Astoria, Miami’s First 100-Story Supertall

The Waldorf Astoria residences, which is set to become Miami’s first ever 100-story supertall, now has a sales team in place – and they are confident that the tower will sell out.

The developer has previously said that Waldorf Astoria Miami will have a sell-out value of $1 billion. A total of 400 condos and 205 hotel keys are planned.

The tower itself will rise 1,040 feet above ground, or 1,049 feet above sea level. That is about 200 feet taller than any building ever built in Miami.

PMG the developer of the project, will launch an in-house sales team to oversee the effort.

E11even, another new tower being launched by PMG, will also be handled by a sales team that is in house.

“Waldorf Astoria Residences Miami and E11even Hotel & Residences Miami are stellar, one-of-a-kind projects, and we are extremely confident we will have success in selling out these iconic residential developments,” said Sergio Pintos, Principal at PMG Residential.

Photos taken this week show that the Waldorf sales center is nearly ready to open.

 



The Waldorf sales center at 400 Biscayne as seen yesterday:

(photos: Ryan RC Rea)

93 Comments
most voted
newest oldest
Inline Feedbacks
View all comments
Anonymous
6 days ago

Finally something iconic. Maybe not original but surely iconic. Let’s hope it gets built!!

POLO
6 days ago

Impressive looking tower, specially from the bottom looking up. It won’t have any problem selling out, since the uber rich are buying in Miami like crazy.

Anonymous
6 days ago

We need a couple more of these downtown plus a lot of fillers.

Anonymous
5 days ago

the more the ultra rich buy there, the more they pay in taxes, and everyone benefits with a very healthy tax income for the city.
I’d rather have a million dollar home taxed than a 300k taxed…
With $1 billion , the tax amount coming in will be a very pretty penny for Miami.

Jack
8 minutes ago

The rich pay taxes?

Anonymous
5 days ago

Lets see who buys 400 units averaging 2.5MM…doubt Latín Americans can afford them now with high dollar exchange rate…..hopefully New Yorkers buy preconstruction and wait 4-5 years to get their units…hasnt been the case before.

Anonymous
5 days ago

Not true at all.
#1. One Thousand Museum, Una, 87Park, Monad Terrace, Ritz Carlton Residences, Park Grove, etc etc. etc. sales have been dominated by NY’ers.
#2. This will probably take 30 months +/-.

Anonymous
4 days ago

Different market and different projects some of them.om the Beach.
Interesting to get the details of each.

This is a particularly tall bldg , probably will take longer than Aston Martin which has always said 5 years of construccion.

Remember that Zahas job is still not sold out, in foreclosure from.the Reuben bros and started more than 5 years ago.

Anonymous
6 days ago

Miami needs original iconic design buildings. The miamians architects of 60-70s create the mimo Movement. The nowadays architects just copy. You can better miami.

Anonymous
5 days ago

We have the melo movement now.

Anonymous
5 days ago

which is a lot to say!!!
I wish he takes a vacation

Anonymous
5 days ago

The Melo bowel movement you mean?

Anonymous
5 days ago

AKA the Mediocre Movement.

Anonymous
5 days ago

The design for this building was done about 6 years ago. It was original then. PMG just took a while to get X built and these sales launched.

Anonymous
5 days ago

MiMo was just East Coast Googie. Miami’s real architecture is Mediterranean Revival and Streamline Moderne, but everybody thinks of 1980s Postmodern from Miami Vice (i.e. when Arquitectonica was original).

Anonymous
5 days ago

Does someone know who will finance the Hotel portion?

Anonymous
5 days ago

True; if Melo gets their hands on many more lots soon downtown views won’t be anything to write home about.

Anonymous
4 days ago

“Downtown views?”

Anonymous
5 days ago

All units facing North will be blocked by the Tower being developed in the Holiday Inn site

Anonymous
4 days ago

True, but who has the bigger problem? The one who builds first with currently unobstructed views or the Holiday Inn site who will have to try to sell the south views? This has been in the works for 6 years where as the Holiday Inn site is still just an idea.

Sak
4 days ago

Yeah. Like owners at SLS Lux facing East/South who were sold the “water view”, but only lasted a couple of years. Now, 830 Brickell blocks the view completely for the condos facing East, and blocks the water to the condos facing South. Wonder if whoever invested in those condos would get their money back if they sell within 5 years.

Anonymous
4 days ago

Depends of the use…if the build office you are.screwed… by the way the last time I checked this WA site has been on the works longer than 6 years

Anonymous
3 days ago

Actually it has been 6 years and a few months if you want to be exact. They bought the land in 2014.

Anonymous
6 days ago

Great tower but a shame of that hulking 20 story parking pedestal in the rear.

Anonymous
6 days ago

Where would you suggest they put it? It’s very expensive to build underground parking in Miami due to the high water table.

Anonymous G
6 days ago

“Very expensive to build underground parking in Miami.” You are 100% right. Idk why someone disliked your comment.

Anonymous
6 days ago

It got a “thumb down vote” because he or she can’t read simple English.

Anonymous
5 days ago

Because of the “due to the high water table” qualifier.
Just leave it at, “it’s very expensive to build underground parking.”

Anonymous
5 days ago

ai ai keyboard captain…

Anonymous
6 days ago

20 story parking garage sounds brutal.

Anonymous
6 days ago

You think these people are parking their own cars?? They all have valet included in their room price and association dues

Anonymous
5 days ago

If they are building a luxury tower with a twenty story parking, it’s probably automated parking the machine takes your car and puts it in the designated slot, in the morning the just push a button and the cars comes to them, they get in and leave.

Anonymous
6 days ago

Not so brutal if you don’t mind waiting 20-30 mins to get out of the garage.

Anonymous
6 days ago

“20 story parking garage sounds brutal”

Well, take comfort in knowing that you don’t and won’t have to spend any of your money to make those decisions on what to build.

Anonymous
6 days ago

20 stories of parking is brutal and unnecessary, residential parking garages in downtown already have so much over supply. Developers and lenders should take a look at actually parking needs and save themselves the money of building unnecessary floor area.

Anonymous
6 days ago

And you know that how?

Anonymous
6 days ago

Thanks for your worthless opinion. Do you really think you know more than the developers and investors on this issue? Comical.

Anonymous
6 days ago

Com’on.. he was on a roll…

Anonymous
5 days ago

these the same developers of X Miami, that has how many hundreds of unused parking spaces in the massive garage? That seems like a great use of space, money and materials

Anonymous
5 days ago

You can’t compare an apartment buildings parking to a high end luxury building people that can afford to live hear will want there cars parked at there residence. X Miami has a lot of renters that don’t own cars.

Anonymous
5 days ago

not only unnecessary it’s not even required by code! miami 21 says this building is required 0 parking!

Anonymous
4 days ago

…and you think “code” knows more that developers and investors on a billion dollar project? Not only are these parking spaces needed, but they need to be full of cars for the project to be successful.

Anonymous
4 days ago

there are plenty of buildings being built with less or no parking, seems like they are behind the trend, again

Anonymous
5 days ago

Jn.

Anonymous
6 days ago

Pretty sure its the same parking garage used for X Miami

Anonymous
5 days ago

I sure hope so. With the residents being valeted, it’s not like they would have to bump shoulders parking their Maybachs with X Miami trust fund kids parking their leased BMWs.

Anonymous
6 days ago

I guess gravity does not exist in your world and people can park their cars on clouds.

Anonymous
6 days ago

How about in the bay?

Anonymous
5 days ago

Not only is that 20 parking story pedestal needed, but it is need full of cars for the project to be successful.

Anonymous
5 days ago

Notice the renderings show X Miami with the finned crown that never happened, and instead ended up a box with giant parking garage and ugly mural.

Anonymous
5 days ago

the mural that fell off in the wind and they havent replaced?

Anonymous
6 days ago

PMG buy the Holiday Inn property and make them twin thousand footers..

Anonymous
6 days ago

I wonder if Holiday Inn plans on redeveloping that site, it looks too crappy.

Anonymous
6 days ago

I think the developer for World Trade Center of the Americas still owns the Holiday Inn site. Someone correct me if that has changed.

Anonymous
5 days ago

If true, I hope they do something with it.

Anonymous
4 days ago

Vladimir will buy the corner and build another office bldg…same he did next to SLS Lux

Anonymous
5 days ago

I’ll predict post construction issues such as leaking windows. 😉 😉

Anonymous G
6 days ago

Good sign of progress!!

Anonymous
6 days ago

Miami lacks a building that dominates the skyline, a building that yells “hey look at me” kinda like the Four Seasons use to be ~2006. Hopefully if built this will be that type of building.

Anonymous
6 days ago

The SkyRise will be that building!

Anonymous
6 days ago

the giant toe-nail clipper?

Anonymous
6 days ago

I thought it was a giant money clip?

Anonymous
5 days ago

I don’t understand, why did the comment that said “I thought it was a giant money clip?” got two thumb down votes but the comment that said “the giant toe-nail clipper?” got two thumb up votes?

Anonymous
6 days ago

Why not?
London has the gherkin, the shard and the walkie talkie.

Anonymous
5 days ago

London almost got a glass dild…-I mean tulip, which was when people realized there’s a limit. We already have a literal guitar.

Anonymous
6 days ago

Totally agree

Anonymous
6 days ago

what about 1000 museum?….looks pretty dominant in skyline….

Anonymous
5 days ago

Not tall enough

Anonymous
6 days ago

one thousand museum?

Anonymous
5 days ago

This article is a press release about PMGs new in house sales team.
Seems like an amazing project to be trying out a new idea.
Great news is that they have an amazing fly low land cost basis, so they can afford some wiggle room.
I love PMGs projects, hope this team has the chops to deliver the right buyers.

Anonymous
6 days ago

Cut me a good deal on a upper floor unit please

Anonymous
5 days ago

Hope the last square on top won’t fall on top of the high rise next to it ! 🤓

Mike Brady
5 days ago

Is this steel frame or reenforced concrete?

Jack
4 minutes ago

Very interesting tower. The base is a big disappointing. Perhaps a live green growing screen to hide that monstrous parking garage Miami seems to like so much

Michael
5 days ago

Ugly design. Miami skyline deserves better.

Anonymous
5 days ago

Looks great. Call it iconic, not iconic… it will still be a very pretty building that will be a positive addition to the Miami Skyline.

Anonymous
6 days ago

I wonder how many pre sales they need to start building

Dave the Crackhead ™
6 days ago

Didn’t they already secure construction loans?

Anonymous
6 days ago

Crackhead at it again

Anonymous
5 days ago

They have funding from Greybrook, and they probably refinanced the XMiami to even more equity. If they needed presales for a bank/construction loan, it would not make sense to use an in-house sales team. That is a luxury you can only afford if you do not need high velocity sales.

Anonymous
5 days ago

It’s hideous.
Damages an emerging skyline…

Who approved this crap?

Anonymous
6 days ago

This tower would looked better if they would’ve went a straightened and not an offset block look in my opinion.

Anonymous
6 days ago

What exactly do you mean?
Please rewrite your statement

Anonymous
5 days ago

Okay, because you politely asked for it:

The design of this tower is not a terrible looking design, it’s just that it’s actually a similar copy of some buildings throughout the world. I think it would look much better without making it appear a kid was stacking alphabet blocks as high as he or she could by doing it offset. A tall, straight, and sleek tower would have a much more desirable look in my opinion. The lines they put in it as if it also has an exoskeleton are beautiful and I think that’s enough.

Anonymous
5 days ago

Yeah….sleek and slender like the Four Seasons at 1435 Brickell. Wow!

Anonymous
6 days ago

The wind is going to be a problem. You won’t be able to open your windows.

Anonymous
6 days ago

lol

Anonymous
6 days ago

huh?

Anonymous
6 days ago

That’s very correct. I can’t wait to see the sketches of a set dinner table on the 85th floor terrace. HAH! Wind will be brutal most days the higher up you go. But you’ll pay more for that……

Anonymous
6 days ago

Why look at the negative all the time? Isn’t the crap that happens everyday around us bad enough? I think some of you lurk around daily waiting for the new posts to pop up just to make nasty comments. I would hate to sit in an office next to you all day…or worse, be subjected to your sorry ass negativity at a family dinner. Go to http://www.ineedareasontolive.com and print out a 10% discount coupon.

Anonymous
5 days ago

I see comments concerning these highrise buildings in a category five hurricane all the time on this site, as if where they live will be just fine in one.

Anonymous
6 days ago

Its going to be a pain tearing down that holiday inn once this is built.

Anonymous
6 days ago

It looks like it will come down on its own soon😂