SkyRise Announces Development and Investment Partnership With Legends

Legends, said to be owned by the Dallas Cowboys, New York Yankees and Checketts Partners Investment Fund, is investing in SkyRise.

Skyrise Miami and Legends Announce Development and Investment Partnership

Legends, the premier sports and entertainment company, today announced that it will help design and operate SkyRise Miami, the highly anticipated, 1,000 foot tall vertical entertainment observation tower currently planned on the shore of Biscayne Bay.
SkyRise Miami was conceptualized by developer Jeff Berkowitz and will stand as Florida’s tallest building and the country’s southernmost observation tower. Upon expected completion in 2020, it will offer guests a multitude of entertainment options, including multiple observation venues, interactive exhibits, thrill rides, family attractions and dining options.
Legends, owned by the New York Yankees and Dallas Cowboys, will be responsible for the overall development and operation of the SkyRise experience, creating innovative guest interactions and food & beverage offerings, executing marketing, programming and sales strategies, and overseeing day-to-day management of the distinctive vertical attraction.
“We are honored to partner with and invest in SkyRise Miami, an innovative, state-of-the-art space considered by many to represent a ‘symbol of the New Miami,’ said Shervin Mirhashemi, President of Legends. “As the SkyRise structure takes its place on the city skyline, we look forward to bringing our expertise to the ongoing development, and helping to create an experience that will provide a new way for visitors to view Miami and its surrounding area.”
“We are confident that Legends, well-known for its best-in-class business acumen, will serve our project well in the years ahead,” said developer Jeff Berkowitz. “This partnership is a win-win for all involved, and we look forward to bringing a high-quality iconic attraction to the South Florida community and its millions of visitors.”
“SkyRise Miami takes everything exciting about Miami and displays it for the world to see,” said Miami-Dade County Mayor Carlos Gimenez. “With this new landmark, Miami takes its rightful place amongst the great cities of the world.”
“Miami is already the most exciting tourist destination in the hemisphere,” said William Talbert, President of the Greater Miami Convention and Visitors Bureau. “SkyRise Miami will instantly become the icon the rest of the world will know us by.”
SkyRise Miami will represent the third observatory space under the direction of Legends. The company currently owns and operates One World Observatory, atop One World Trade Center in New York City, and operates OUE Skyspace, debuting in Los Angeles at the end of June.
Legends conceived, constructed and now manages the award-winning guest experience at One World Observatory, which opened in May 2015. Positioned on levels 100, 101 and 102 of One World Trade Center, the tallest building in the Western Hemisphere, the space provides guests with panoramic views of New York City’s most iconic sites from above 1,250 feet. One World features groundbreaking interactive exhibits and technology, retail and dining options, as well as a premium special events space.
Across the country from New York, Legends works with OUE Americas, owner of the US Bank Tower, on California’s tallest open-air observation deck. At OUE Skyspace LA., Legends is responsible for managing the guest experience that includes panoramic, 360 degree views of Los Angeles, and Skyslide, a fully enclosed glass slide perched on the exterior of the building to provide guests an “outdoor ride” from 70th floor to the 69th floor.
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About Legends
As a global solution provider in the sports and entertainment industry, our visionary approach delivers results and innovation. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality. We are the architects of premium sports and entertainment experiences, providing project feasibility reports, project development and analytics, premium and individual ticket sales execution and service, sponsorship and naming rights, stadium/arena tours, special event sales and sales training, general hospitality, premium food & beverage, catering, and retail merchandise.

About SkyRise Miami
SkyRise Miami is the farsighted concept of renowned Miami-based developer Jeff Berkowitz. Berkowitz and his exceptional development team have created a truly global icon for a truly global city – a revolutionary structure that will be instantly recognizable and capture Miami’s unmatched energy and exhilaration.
In addition to being the country’s southernmost observation tower, SkyRise Miami is a vertical entertainment center that will thrill visitors with multiple entertainment opportunities – including multiple indoor and outdoor observation decks, interactive exhibitions, hands-on thrill rides, experiential freefalls, and dining and celebration space.

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Anonymous
4 years ago

The one thing that caught my attention is that they are going to help ” design it “. Oh please let it be an iconic design for years to come. No money clip design please.

Anonymous
4 years ago

Just in time for the super bowl

Polo
4 years ago

Very good news.

Edin
4 years ago

This is a great news,hope this is just beginning of the Bayside Market revitalization.We should make it really world class place,with different shops,stores, restaurants, cafeterias,entertainment and of course, part of it Miami’s first Fish market.That would bring every year,milions of tourists and visitors to downtown of Miami and put this beautiful city on the map, as one of the greatest cities in the world.
Miami certainly deserve it.

Anonymous
4 years ago

Come on Legends, if we have to put up with this POS, then please change the design.

Anonymous
4 years ago

Looks like it’s happening!

Anonymous
4 years ago

Miami New Times gives some more information about Legends, which already has a couple forays into observatory towers. Definitely excited for this collaboration and holding some hope that they might convert it into an actual observatory tower with 360* views. Not the fondest of the design, but I can get onboard, especially with the restaurant/bar, activities and tourism potential…my inconsolable pet peeve is that the form does not even come close to following the function.

Anonymous
4 years ago

I hope SkyRise gets built, but they keep seeming to delay things. Hope this investment is what they need to get back on track.

Anonymous
4 years ago

First 2018, then 2019, then 2020.

IloveMiami
4 years ago

Great. Lets get started!

Fredric
4 years ago

It will be funny if the following happens:

1. It actually gets built.
2. It garners widespread acclaim around the world in the media, in the entertainment industry and is praised by celebrities, by architecture critics, etc, etc.
3. As a result of #2 above, it quickly becomes a world-recognized Miami icon.
4. Countless jaws drop all over South Florida in shock, then everyone says, “Yes, I always said it was going to be a beautiful structure!”

Karl
4 years ago

Fredic,
The majoritiy of people will think it is an eyesore because of its design, massing, materials and location. The is very little of grace or elegance to this solution that Jeff Berkowitz bought years ago for a green project that created energy which is what this design was originally about. Had he stayed to some of that, ppl would be thrilled to see such a sustainable project. Berkowitz added the entertainment component and made it about that only to which he was smart enought to place it at Bayside knowing that the City Commissioners would be eating out of his hands.Arquitectonica accepted the commission and did not change the design, not all that surprising.
As to the public accepting this…or course they will. The Eiffel tower was suppose to be a temporary structure when first build and it was loathed originally by Parisians. Say no more.

IloveMiami
4 years ago

Though I agree with your design observations, I don’t think you have the “majority of the people will think its an eyesore” part right. Most people will love it, stare at it, photograph it, and pay to go on the rides. Restaurants, shops, taxi cabs, hotels and the like will all make more money because those people will come here because of it. They won’t think its an eyesore
anymore than say…the London Eye sitting across Westminster. The only people who think it will be an eyesore are the snobs on this forum. It is what it is.

Anonymous
4 years ago

You hit the nail right on the head, that’s exactly what will occur. I cant wait for SkyRise Miami, very exciting for Miami!

Anonymous
4 years ago

This is a garbage project, a waste of prime space, with despicable funding sources. Is this what we want Miami to represent? 🙁

Anonymous
4 years ago

this thing is the donald trump of miami, its ugly and stupid but somehow its still happening ugh

Anonymous
4 years ago

So what do you recommend?
Nothing getting built there and downtown will never flourish.
This will be THE entertainment and excitement mecca of South Florida.
Everyone will want to come.
Bring it on!!!!!!

Marc305
4 years ago

Well said Anonymous! People bitch about everything, they actually would prefer an empty parking lot at the edge of Bayside instead of Skyrise. If you don’t like it, don’t go! Plain and simple. I myself will LOVE it, bring it on for sure!!

aceraroja
4 years ago

Yeah! If they don’t build this giant ridiculous tourist trap then Miami will be SCARRED FOREVER by the lack of it! It won’t ever be a real city if idiots from Chicago or wherever can’t get trashed 100 stories up next to a corny 80s mall! I mean, what do YOU suggest if not a monumental travesty of architecture?

Anonymous
4 years ago

Well said Aceraroja. It gives Downtown Miami an ” Amusement Park ” vibe. Welcome to Miami – The Coney Island of the south. Roller coasters and cotton candy instead of a great place to open a business with good paying banking, accounting, finance, trade , or internet tech jobs. And all on highly visible front and center ” Monumental Travesty Of Architecture “.

Anonymous
4 years ago

pretty sure downtown isn’t hurting in the development department…i’m not against what it is, just for such a prominent location i wish it had a better design, i don’t find it ‘iconic’ but to each their own

Danny
4 years ago

Don’t like golf or condos huh?

Anonymous
4 years ago

So, the tallest thing in Miami will be a tourist attraction. How thrilling.

Laz
4 years ago

Also noticed it is saying that Legends will help design SkyRise & surely hope that means no more vintage clothespin design! Like the idea, but hope existing pic is just a concept & not the actual design. Miami deserves more impressive architecture if it’s going to be iconic!

Alan
4 years ago

How I wish it could be elegant, graceful, welcoming, and delicate instead of what it will be.

marc
4 years ago

“SkyRise Miami will instantly become the icon the rest of the world will know us by.” lol, no

defamed
4 years ago

Unfortunately, given the size and location of this thing, they are right. This will be in every Miami postcard when it eventually gets built…

Anonymous
4 years ago

Better than an alligator and an airboat ride.

Anonymous
4 years ago

What are we known for now? Sex, drugs, booze, hip-hop? Great!

Anonymous
4 years ago

very sad news

Anonymous
4 years ago

quite the opposite, this is incredible news!