Swire Trying To Sell Brickell Condos In Hong Kong, Opens Sales Center
Swire Properties opened a sales center this week in Hong Kong for the 390-unit RISE condo tower at Brickell City Centre.
Since launching sales of REACH in Miami last November, the developers have sold 65 units, or an average of one unit every other day. At the first tower, RISE, 304 of 390 units have been sold since sales started last May. Prices at REACH are higher than RISE.
Swire Properties Launches Residential Sales in Hong Kong for Miami’s Largest Mixed-Use Project
Swire Properties today announced the launch of sales in Hong Kong for RISE, one of two luxury condominium towers at Brickell City Centre, a massive HK$8 billion (US$1.05 billion) mixed-use development project in downtown Miami. The decision to offer RISE on sale in Hong Kong follows strong demand from US and international buyers for REACH, the first condominium tower launched for sale in May 2014 which is now almost 80% sold.
“With Hong Kong being our home market, expanding sales in Asia for this transformational project was a natural decision,” said Stephen Owens, President of Swire Properties Inc, the US subsidiary of the Hong Kong developer. “Much like Taikoo Place and Pacific Place, which are situated in the heart of Hong Kong, Brickell City Centre’s RISE is in the epicentre of Miami and in close proximity to all the city has to offer.”
Designed by world-renowned architecture firm Arquitectonica, with interiors by acclaimed design firm Richardson Sadeki, RISE comprises 390 units. The first batch of 20 apartments which will be introduced in Hong Kong range from 982 sq ft to 1,852 sq ft, with prices ranging from HK$5.16 million to HK$11.62 million (US$660,900 to US$1,490,900).
RISE features amenities that set new standards for luxury living in Miami, including an on-premise concierge service, a half-acre outdoor amenity deck with pools and tropical gardens, a poolside café service, an exclusive Hammam spa, a state-of-the-art fitness centre, a library, a tech-savvy children’s room, an entertainment suite, a business centre, a secured parking garage and 24-hour valet service.
“Miami is an important global gateway city, with an ever increasing influx of international buyers,” said Maile Aguila, Senior Vice President of Sales for Swire Properties Inc. “The sophisticated features and amenities being offered at RISE, coupled with unparalleled retail, dining and entertainment at Brickell City Centre will make RISE a unique urban living experience.”
From 21 March to 19 April, a sales gallery with a video and photo exhibition of RISE located at G/F of Cityplaza Four will be open for public viewing every Monday to Sunday from noon to 7 pm. Centaline Property Agency has been appointed as the exclusive agency for the sales of RISE in Hong Kong.
Strategically located in Brickell, the centre of Miami’s financial district and urban core, Brickell City Centre broke ground in June 2012 and is set to deliver on schedule from the end of 2015. Encompassing 5.4 million sq ft, the project boasts two luxury residential towers, a world-class, multi-level shopping centre anchored by luxury department store Saks Fifth Avenue, the first EAST hotel in the US, two grade A office buildings, Cinemex, an upscale dine-in cinema as well as carefully planned public spaces, transforming Miami’s landscape.