Virgin Hotels To Begin Construction On 40-Story Brickell Tower In 2020 With Co-Living & ‘Crown Jewel’ Rooftop Lounge

Brickell is getting a 40-story Virgin Hotels tower.

The project will include a 3-story rooftop lounge and pool that will be open to the public, according to Afar. The terraced lounge will be designed to feel like a conservatory and will be the “crown jewel” of the building, Virgin’s CEO says.

Also planned: Funny Library Coffee Shop, a beer garden live music venue, spa, a Commons Club restaurant, bar and social club, and 15,000 square-feet of meeting and event space.

The development will be built at 1040 S. Miami Ave, across from Brickell Flatiron, a block away from Mary Brickell Village and two blocks from Brickell City Centre.

The hotel will have 250 rooms.

There will also be 15 floors of furnished residential space with 150 units, including micro units (under 400 square feet) and co-living units with three to four bedrooms. Residents will have access to shared kitchens and living space, and will also be allowed to use hotel amenities.

A car elevator system is planned for parking.

Virgin Hotels is headquartered in Miami, as is the soon to launch cruise line Virgin Voyages and Virgin Trains USA. An end-to-end experience is planned for hotel guests, cruise passengers, train passengers and Virgin Atlantic Airways passengers.

A second Virgin Hotels is also planned in South Beach.

BLUR Workshop of Atlanta is the architect. Blue Jay Capital of Key Biscayne is the developer.

Groundbreaking is scheduled for 2020, with completion in 2023.