Virgin Hotels To Begin Construction On 40-Story Brickell Tower In 2020 With Co-Living & ‘Crown Jewel’ Rooftop Lounge

Brickell is getting a 40-story Virgin Hotels tower.

The project will include a 3-story rooftop lounge and pool that will be open to the public, according to Afar. The terraced lounge will be designed to feel like a conservatory and will be the “crown jewel” of the building, Virgin’s CEO says.

Also planned: Funny Library Coffee Shop, a beer garden live music venue, spa, a Commons Club restaurant, bar and social club, and 15,000 square-feet of meeting and event space.

The development will be built at 1040 S. Miami Ave, across from Brickell Flatiron, a block away from Mary Brickell Village and two blocks from Brickell City Centre.

The hotel will have 250 rooms.

There will also be 15 floors of furnished residential space with 150 units, including micro units (under 400 square feet) and co-living units with three to four bedrooms. Residents will have access to shared kitchens and living space, and will also be allowed to use hotel amenities.

A car elevator system is planned for parking.

Virgin Hotels is headquartered in Miami, as is the soon to launch cruise line Virgin Voyages and Virgin Trains USA. An end-to-end experience is planned for hotel guests, cruise passengers, train passengers and Virgin Atlantic Airways passengers.

A second Virgin Hotels is also planned in South Beach.

BLUR Workshop of Atlanta is the architect. Blue Jay Capital of Key Biscayne is the developer.

Groundbreaking is scheduled for 2020, with completion in 2023.

 

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Anonymous
1 year ago

What a beauty. This is the densest area in all Miami.

Anonymous
1 year ago

My 2 cents. I for one am very happy about this project, mainly because this will mean the end of the Chinese noodle place on 11h Street. That is most definitely a front for something illegal. They charge 36 bucks for noodles and take cash only. If you don’t believe me pass by there tonight, no joke. It will be amazing to clean up this block. I live a few steps away and I cannot wait!

Anonymous
1 year ago

Nomi Ramen is a treasure.
If you dont get why that Ramen is $36, then you dont know Ramen.
Jeffery, the owner of Nomi and the block, is a passionate person, successful entrepreneur, and great guy.
“Clean up the block”??? The guy owns the block and is making it better.
The neighborhood would be better if 2 cent opinions of people who dont even know their neighbors would quit bitching and just get their noodles at the PF Chengs.

Anonymous
1 year ago

Clearly doesn’t know about ramen if he’s calling it Chinese, but Miami’s literacy on Asia is awful.

Anonymous
1 year ago

Did someone hurt your feelings Jeffery? We all know it is you writing back. Glad you are making money but I am more glad that you sold it to Virgin. At least we can now say goodbye to you and your over priced noodle hole in the wall. Sayonara, Zaijian and Adios!

Anonymous
1 year ago

Wow. Get educated.
Virgin didn’t buy the land. When your Landlord raises your rent $100 per month, move out of the neighborhood please.

Anonymous
1 year ago

I own 2 businesses and 3 condo units all around Brickell Jeffery. You go and get educated, don’t let the door hit you on your way out.

Anonymous
1 year ago

One more reason why I can’t stand Brickell, the streets are full of clowns like you.

Anonymous
1 year ago

Now move Virgin Voyages offices from Plantation to Brickell.

Anonymous
1 year ago

this should be replacing the citizenM hotel.

Anonymous
1 year ago

It’s almost like this architect mirrored the Citizen M vibe (which is direct to the NE across the intersection) but made it significantly better, so the Citizen M won’t stick out like a sore thumb so badly.

POLO
1 year ago

This hotel has a very sophisticated New York, L.A. look to it, except for the coconut palm trees on the roof.

Anonymous
1 year ago

Nice project for Brickell

Anonymous
1 year ago

Rooftop will have great views of the sides of Flatiron and Millecento

Anonymous
1 year ago

LOL I was thinking the same thing.

Anonymous
1 year ago

And?
Pretty good if you think about it.
Flatiron and Millecento are $300M sculptures… what can you see from your rooftop?

Anonymous
1 year ago

rip 1100 Millecento north views

Go Miami go!
1 year ago

Looks beautiful and a perfect for Miami.
Go Miami go!

Anonymous
1 year ago

It’s nice I like it! Looks like something you would see in other cities for a change. I don’t see any blank walls with nothing on it, seems to have Windows all the way around

Sgt. Sapingo
1 year ago

I cried tears of sorrow when Perricones was demolished for Citizen M. You can tell the developer is Brazilian by their stale-ass architecture and little regard for community.

This on the other hand, is amazing! The restaurants in the current space have been a revolving door more active than the Kardashian sisters’ bedroom doors. Nobody can keep up with what’s open there at this point, and it has been that way for so long that nobody even cares anymore.

Time to tear it down and build something with more staying power! Bravo!

Anonymous
1 year ago

At the moment it’s an overpriced liquor store.

Anonymous
1 year ago

Good neighbors know that the guy who bought that city block has activated with his own noodle shop, the liquor store, etc.
He helps out his friends who want to open businesses and he keeps the block activated (don’t most haters hate Moishe Mana for NOT doing this) while he has been working on the redevelopment plan.
He could have just blacked out the windows and waited, but if you ever frequent any of those businesses, you will quickly find that every single owner is a very cool person who lives and loves the neighborhood.

Michael
1 year ago

I like it. Very elegant.

Jesus
1 year ago

This looks almost perfect. The look of this hotel building is nice. Its in a great area. Hopefully yes no parking already. The city needs to add taxes to these parking spaces to be quite honest. Taxation of parking could lead to less parking. We have a MetroMover in downtown. The only people that should park in downtown are Uber, Lyft, Postmates, Doordash, and all other ride share and delivery services. Its time we upgrade in Miami. Make Brickell and downtown an area that encourages residents and builders not to park anymore. Imagine how better the traffic plus the infrastructure could be if that happens. Then again, the buildings with the parking look ready for when the sea level rises. Who knows?

Anonymous
1 year ago

We’ve got bigger problems if you need a parking garage stilt to keep dry.

Anonymous
1 year ago

you are definitely a democrat. TAX TAX & MORE TAX

Jesus
1 year ago

You’re right I am a democrat. We look to the future instead of making things that were once great, great because how can the past be so great?! If that were the case, let’s keep Miami the same! Let’s keep it great! No more new things! The future sucks right you republican? Hahaha

Anonymous
1 year ago

you dont look for the future and just spend and import people who are anti-gay and will drive down wages.

Anonymous
1 year ago

Jesus, if you own a condo in Brickell you should pay taxes on your parking to the condo association and see how you feel!

Anonymous
1 year ago

Aren’t expressway tolls taxes?
I rather pay more taxes than waste a third of my and my husband income in car-related expenses for the rest of our lives, just because Florida Republicans refuse to invest in a mass transportation system.

Anonymous
1 year ago

Go to California and enjoy Public transportation, homeless, medieval diseases and M-13 gangs … thank to Democrats!!!

Anonymous
1 year ago

“sea level rises” Even the worse fear mongering predictions for 2100 don’t show water covering these buildings.

Old timer
1 year ago

We were told that we were going to all die of overpopulation in the 70s.
In the 80s it was acid rain. We will all die of acid rain.
Do not believe we should pollute and die of lung cancer from smog, or intestinal cancer from eating fish from a contiminated lake – but agree that these sea level rises predictions on Miami are fear mongering.

Anonymous
1 year ago

Oh…but the Climate Change predictions of 1970 predict apocalypse by 1980.
Then predictions of the 1989 are deadbwrong.
The predictions of 200 are dead wrong.
Al Gore was dead wrong in 2009.
Somehow, all these “scientists” have been dead wrong, and young people still believe them like they believed in the Easter Bunny.
Wise up…this little girl on the sailboat is getting used by politicians.
They are manipulating her to manipulate you.

Old
1 year ago

What melted the ice age back then?
There was no industrial evolution back then.
Should not pollute, but the car/parking is not the enemy.

Anonymous
1 year ago

taking about climate change on proposed hotel development. lmao

Anonymous
1 year ago

I agree. Tax parking spaces, because Gimenez needs a new boat and that land isn’t going to fill itself for Carollo’s Cuban museum.

Anonymous
1 year ago

Taxation of parking would mean less NEW parking and less NEW buildings.
Like our esteemed former President Obama who just bought a $15M waterfront mansion…we all know that the Sea Level Rise scam is just to sucker young people into joining a fictitious “struggle”.

Anonymous
1 year ago

Definitely captures old school Miami vibe.

Anonymous
1 year ago

Im throwing hands if a sugar fish isn’t opened soon

Anonymous
1 year ago

Nice infill and despite their name they’re an Chad unlike Virgin Mana.

Anonymous
1 year ago

Wish more building in Miami had classical, elegant lines like this to them.

Anonymous
1 year ago

I was expecting something a little more flashy for a Virgin Hotel but this will do.

Anonymous
1 year ago

In the heart of Miami with plentiful transit options. I imagine there will be minimal parking?

Anonymous
1 year ago

Not of I have it my way! Where are all of those cars on the Everglades highway going to park?

-Mayor Carlos Gimenez

peej
1 year ago

A great looking project, Bravo!

Looking forward to more info on the Live Music Venue–downtown has needed a replacement for Grand Central for quote some time.

Anonymous
1 year ago

Amazing. Miami needs a rooftop like this

Anonymous
1 year ago

What a nice-looking base that’s not a parking podium covered in sad murals, sheet metal, and ads.

Anonymous
1 year ago

Best thing about project is the car elevator system.

Anonymous
1 year ago

Until it breaks down or the building loses power.

Anonymous
1 year ago

Won’t get built.

POLO
1 year ago

This hotel has a sophisticated New York, L.A. look to it, except for the coconut palm trees on the roof.

Pendejo
1 year ago

A liquor store just opened there!

Anonymous
1 year ago

By the owner of the city block. When you are marketing your city block for sale, it is necessary to NOT sign any long term leases. Therefore, unless the property owner is a mensch (and this one is), the block would have been dark for the last 3 years. Instead, the property owner opened up an amazing Noodle bar, liquor store, and BOSS COW. Stop in and have some of that amazing steak!!
If you haven’t heard of BOSS COW, it is because they do not spend a dime on Public Relations or advertising. Because the owner isn’t interested in business with average dopes!! Stop by and say hello, they are very neighborly.

Anonymous
1 year ago

400 sq ft apartments seem incredibly small. Wonder what the demand for those is.

Andy
1 year ago

We could ask PMG how they are doing with a similar business model- X Miami, X Las Olas, etc. They are small, but should be more affordable too in a great location.

Anonymous
1 year ago

not similar. one is tiny apartments and the other is common/ shared living….different

Shawn Kouri
1 year ago

Come to think of it, the other pictures look better than the first one. The first picture makes it look a little bit 70s on the outside. But from what this looks like, it looks like that this is going to be a budget friendly hotel targeting the mass market. You see it’s all about marketing and this could be an example of a hotel that would meet the customers needs and budget because that whole area now has a huge oversupply of five star hotel rooms that are greater than $250 per night. So at this point in time, more new construction hotels that are budget friendlier are more important.

Anonymous
1 year ago

A car elevator system is planned for parking. ** dun dun dunnnnn….

Shawn Kouri
1 year ago

This looks like a budget friendly hotel.

Shawn Kouri
1 year ago

I’m not a fan of the design however. It looks like a building from the 1970s. No offense.

Anonymous
1 year ago

The tower portion is ugly but everything else is good

Anonymous
1 year ago

I agree…