Why Did Brightline Terminate Its Naming Deal With Virgin Trains? And When Will Service Restart?

Brightline is no longer called Virgin Trains after terminating a licensing deal for the name over the summer.

Virgin Trains isn’t happy about losing the naming deal though. According to a letter sent by Brightline to investors in August, Virgin disputed the validity of the termination notice.

Brightline also says that Virgin no longer has any affiliation or ownership stake with the company.

Company spokesperson Ben Porritt referred questions regarding the dispute to Virgin Trains.

The rail line has suspended all service since March 25 due to the pandemic. More than 250 of the company’s 320 workers were laid off.

Porritt was unable to say when service would resume. The company is evaluating a number of factors but hasn’t identified a specific date when service would resume, he said.

 

43 Comments
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Anonymous
15 days ago

In my opinion, the name “Brightline” is better anyway.”

Anonymous
15 days ago

Same

Anonymous
13 days ago

I totally agree. A much nicer name.

Anonymous
15 days ago

Rather say Brightline over Virgin anyways

Anonymous
15 days ago

Fax

Ric
15 days ago

I was a conductor for Brightline. The company angle to appeal to tourist’s and not commuters boxed the rail line out of a steady Passanger load. The price point was just to high for the average commuter. Outside of weekends a ‘busy’ trainload would be 40 passengers. That doesn’t cut the profit margin. It’s true the load factor was slowly increasing. The prolong grounding of the line has erased any momentum Brightline had. Alas, once they do start back, undoubtedly there will be that window of train, human impact Like during the initial start up. Also the length of closure means most employees have moved on for employment. It will be a whole new start up. Good luck !

Anonymous
14 days ago

I wouldn’t mind working for them. Do they I tribute to Railroad Retirement or Social Security and what was the salary like?

Anonymous
15 days ago

Brightline stops so tri rail also doesn’t go to downtown 😒

Alpina
15 days ago

Sooo…what happenned?

Anonymous
15 days ago

Excellent and fun ride from Miami to WPB… can’t wait to get back to normal times.

Anonymous
15 days ago

Brightline
Smart Plan

If you need to state it, it’s kind of sad

Anonymous
15 days ago

damn most employees took the axe.

Anonymous
15 days ago

The article states they were laid off, not fired.

Anonymous
14 days ago

Is there a difference?

Anonymous
13 days ago

If you don’t know, then it’s useless explaining anything to you.

Anonymous
15 days ago

The factor is gas prices.

Anonymous
15 days ago

And heat games were there bread and butter for a fully backed train.

Anonymous
15 days ago

gee, uh, COVID anyone??? Nobody with half a brain wants to train now or for the next few years.

Anonymous
14 days ago

Airlines are flying. I thought this train was the alternative to Airlines. Difference is airlines are committed to their market.

Anonymous
13 days ago

The airline industry is well established, it’s been around for decades and decades. The Brightline train service that’s going to be from Miami to Orlando and vise versa is brand new.

Anonymous
15 days ago

She dumped him, he dumped her, who cares. More smoke and mirrors from this “marketer of transportation experiences” that will probably never make dime. Cheers.

Jack
14 days ago

TNM really trying to catch up since their hiatus…this is old news. (August)

Anonymous
15 days ago

They’re waiting for more of the government taxpayer cheese. What a f*ckup!

Anonymous
14 days ago

I agree with you 100% ….. this train was never wanted or needed all it was was a tax payer money grab

Anonymous
14 days ago

Agree 100%. Completely un-needed.

Anonymous
15 days ago

they still doing LA to Vegas?

Anonymous
14 days ago

Yes.

Anonymous
14 days ago

Actually, more like maybe, the bond sale to fund that project failed early this week

Anonymous
14 days ago

It’s Victorville, California to Vegas (not LA/Vegas). Victorville is 84 miles from LA and about 2 hours by car from downtown LA.

Anonymous
15 days ago

Does the termination letter state a reason?

Anonymous
15 days ago

it just said “you’re fired”

Livin’ on A1A
15 days ago

The Virgin Group *never* paid-up! The Virgin Group is financially collapsing. Virgin Trains UK, from what I’ve read, is going into receivership. (?) No $$$ — no naming rights!

Anonymous
15 days ago

Does anyone know what has happened to the businesses in the food court etc. at the station?

Jesus Pazmino Realtor
14 days ago

We need more rail systems. East to west on 595 and on to Naples. North and south I75 sawgrass (coral springs down to Hialeah) east to west Sawgrass (Coral Springs to Deerfield Beach It’s crazy they added the 595 express and not being used that much with so much space for a rail system.

Anonymous
13 days ago

Once the Disney world connection is made and the corona virus is behind us that train will be full 24-7

Anonymous
14 days ago

Its really funny this train is Florida’s Folly it was never asked for it empty most of the time nomater what they are telling you and way to expensive if you really wanted to do something with train service it would have bin much smarter to just update the tryrail that already has tremendous ridership….. brightline will fill its pockets with taxpayer money for as long as it can …. then will quietly go away costing tax payers 100 of millions in the end

Anonymous
14 days ago

Brightline is privately funded. Stop spreading your lying, negative bs.

Anonymous
14 days ago

Completely agree. Obvious to everyone. This thing is marketed ridiculously. Taxpayers paid, what $94 million for the Aventura station. How many millions are Florida taxpayers paying to maintain the Brightline crossings. Screw them!

Anonymous
14 days ago

“Deathline” is the more appropriate name for the most dangerous rail line in the United States. It has killed far more than any other line and denied any responsibility for common sense, industry-accepted safety measures. It killed my neighbor as he was trying to save his dog. High speed rail does not belong in the middle of dense urban residential neighborhoods. May it never return. Death to Deathline.

Anonymous
14 days ago

Common sense is to stay off the damn tracks. I’d rather my dog die than me run in front of a train. Sorry to hear about your neighbor. I have no sympathy for the drivers that go around downed gates though.

Anonymous
14 days ago

Cars kill people after their dog darts out in the street, so I guess cars “do not belong in the middle of dense urban residential neighborhoods?” We have seen news on TV of train derailments, trains plowing into another train, train chemical spillage, etc etc etc., and multiple people dying in each one of these train wreckage’s.

Face it, there are no perfect “safety measures” that’ll keep people from dying when comes to moving mechanical objects in this world.

Anonymous
14 days ago

Lol, they kept saying “people are suiciding in front of this train. What a scam……Since the train is not running, suicides by train are off by about 99%. Horrible company.

Anonymous
13 days ago

I love how people with no knowledge on a situation talk like they know everything. I drove the trains and way over half of the deaths were suicides. The rest are the fault of the person, don’t drive around the crossing gates or try to beat a train going 79 mph that will be by you in seconds. It’s very simple. Also, if you’re walking on railroad tracks you’re trespassing. Tri rail and FEC still hit cars and people. The news just only cares when it’s Brightline.