That would make it one of the largest employers in the area, ahead of long-established companies such as Publix (Uber doesn’t consider drivers to be employees, but classifies them as independent contractors, and many are part-time.)
Since launching in Miami in June 2014, Uber drivers have provided over a million rides in the tri-county area (Broward and Palm Beach were added in August 2014.) Uber’s market share of rides rose to 23% in Miami during the first quarter, according to Certify, a software company, while taxis, limos, and shuttles took the rest.
As the service has gained in popularity, it has become more efficient, with drivers now spending a higher percentage of their time with paying passengers. That has allowed Uber to cut prices in Miami twice already, with rates now said to be over 50% lower than taxi rates on some rides. Rates are now 20% lower than at launch, while driver earnings are said to have doubled.
Dade commissioners are to consider a plan next week that would legalize and regulate the service. Since the service launched, Dade has issued hundreds of tickets at over $1,000 each (Uber covers drivers for those.) Broward has also issued hundreds of citations to Uber drivers, and is also considering similar legislation to legalize the service.