New Images Of Brickell’s Mercedes Tower; 100 Units Sold In Just 4 Days

New renderings of the 67-story Mercedes Benz Places tower under construction in Brickell were unveiled at an event last week.

The building “has already set a sales record,” with 100 units sold in just the first four days of marketing.

The image reveal event took place last week at The Concours Club ahead of the Formula 1 Miami Grand Prix weekend.

It was attended by Toto Wolff (CEO of Mercedes AMG Petronas F1 Team), Michael Stern (CEO of JDS Development) and Ryan Serhant.

Giant Mercedes logos can be seen at the building’s porte cochere and rooftop pool in the new images.

 

(images: Serhant/JDS Development/Mercedes)

 

The construction site last month:

65 Comments
most voted
newest oldest
Inline Feedbacks
View all comments
Anonymous
19 days ago

Living in the area, I’m always amazed by how our neighborhood keeps growing and evolving. It’s clear that Brickell, Miami is a hotspot that’s only going to get better!

Shawn
19 days ago

Seriously?? I really love it. Love it love it love it love it love it.

Anonymous
19 days ago

😍 🔥 👏 🙌 🌆🤩

Anonymous
19 days ago

I LOVE that they’ve added racquet courts and updated the park with shades of Cycladic and cerulean blues—it almost looks like little ponds or lakes, which really elevate the whole central park vibe 👍 Appreciate the developer’s commitment to public improvements, reflecting the ethos of our community 🙏

Anon
19 days ago

Are you that annoying girl from Instagram?

Anonymous
19 days ago

With all the new master planning and luxury development along 2nd Ave, I predict it will soon be Miami’s version of Park Avenue.

Anonymous
19 days ago

So where’s Grand Central Terminal, office towers full of Fortune 500 company headquarters, and the well to do puttin’ on the Ritz? All I see are a couple cool developments, an Ace Hardware, gas station, Wendy’s, and folks with creased shirts with no ties and ill-fitting suits.

New Yorker
19 days ago

They are delusional

Riley
19 days ago

Brickell ave can’t even compete with New Yorks lesser know avenues. Gimme a break

Anonymous
18 days ago

Having established our Wall Street South on Brickell Avenue, we’re now creating our Park Avenue South here, too. May this land, Miami, our Brickell community from Marti Park to the Bay, and all admirers, be filled with blessings.

Sally
16 days ago

More like 3rd Ave

Anonymous
19 days ago

The raised green “hills” are a big hit with the public, especially in Florida’s terrain.

Calivalle
19 days ago

Gorgeous tower

Doralito
19 days ago

This is an iconic game changer.

Anonymous
19 days ago

Nice development, keep it rolling Miami!

Anonymous
18 days ago

too bad the views in the pics are pure fiction… building is nowhere near the water.

Anonymous
19 days ago

Impressed by JDS and Serhant’s record-breaking sales in Miami! They sold 100 units in just four days. Studio prices started at $500k and now at $800k!? That’s some return on investment 😮

Howard Lobrer
17 days ago

lies on lies on lies…

we found the Serhant “anonymous” account.

Anon
19 days ago

Enormous building

Anonymous
19 days ago

This is my favorite part of Brickell and going to be the newest, nicest, and most convenient area soon!

Sterling Cooper
19 days ago

Well….having just walked along the bay walk in Brickell by the Cipriani all the way to Delilah’s, on 8th Street, I can say with 100% certainty…
That waterfront walk in Brickell is far better than walking West Brickell from the riverfront U Store it facility on the “new Park Avenue” to the Wendy’s on 8th Street.

And while this is a highly subjective matter…
the woman jogging around a circuit on Brickell Key are more fit and better looking than the woman in West Brickell driving around the circuit of the Wendy’s drive through.

Anonymous
18 days ago

Sounds like a lovely walk, one that residents here enjoy too. Just a gentle reminder to stay grounded amidst grandiose fantasies. Wishing you positivity and balance.

Sterling Cooper
19 days ago

Sad but true….and somewhat funny….

Does anyone remember that TNM item a few days ago, “Brickell Tower With 465 Apartments Topped Off, Being Painted”?

There was a guy suggesting that 945 SW 3rd Ave is not directly across from the exit ramp from I-95 North, even though the map in the article was very clear about that fact. Of course, the exit ramp has not moved in the last 3 years, and it is still there.

The funny part is, if you Google the address, “945 SW 3rd Ave” and the very first result on Google is
Public-private partnership moves forward with West Brickell school

https://www.local10.com/news/local/2022/09/21/private-public-partnership-moves-forward-with-west-brickell-school-mixed-income-housing/

Now…the REALLY REALLY funny part is…

Local 10 has TWO comments on this news item about West Brickell. From the same person.

This person is trying to convince the newsroom that they have made a grave mistake.
“BrickellDA
JANUARY 3, 2023
*IMPORTANT UPDATE RE THIS STORY*
Dear Mr. Kelly, Ms. Torres, and W10,
As a resident and owner of property in this modernizing part of Brickell, I’d like to respectfully request that you please issue a correction to this article and future articles discussing this project. The new school and Gallery project are not in “West Brickell.” They are being built now in Brickell.
It’s harmful to use “west brickell” here, when it contradicts all modern maps, existing new development, and would cause confusion among the public in this nicely growing part of Brickell.”

Anonymous
19 days ago

Wish I could love this one more, but alas, it’s impossible.

Abe
19 days ago

It really looks like an amazing development. Love the design and architecture. But featuring unobstructed water views from every unit window in the renderings is very deceptive, when in fact the building is about 5 blocks from ANY water, with countless obstructions. Lots of credibility is lost in my eyes. Hopefully atleast the design stays true.

Anonymous
18 days ago

Never seen obstructions…It’s really walkable, well-lit paths, parks, retail, dining, lots of waterfront trails all around.

Anon
17 days ago

Buyers here mat seek more than one direct view of the water, they may want all of them in one. It’s a new level up for Miami.

Yet Another Anonymous
19 days ago

Car branded towers: cool or cringe?

Casey
19 days ago

those water views 😂

Anonymous
19 days ago

Ocean views to the south! This will offer some of the most rare and stunning 350 degree city and water views in greater downtown.

Anonymous
19 days ago

***360

Howard Lobrer
17 days ago

ssssssh Serhant is a master at marketing.

Brooklyn
19 days ago

Sources for the 100 units sold or are we just taking the Developer’s word for it??

Sterling Cooper
19 days ago

Good question B.
It’s marketing….
When I sell something, I’m not talking about it until the title changes and the money is in my bank account. In Pre-Construction Real Estate, the definition of “Sold” is used very loosely.

No one has closed escrow on any condominiums in this tower.
More than likely, they have put down refundable deposits, and possibly, the units are already accounted for by some equity investor.

“100 Sold in the first 4 days of marketing” ….really. So if the hotel units were forward sold before any Marketing had been initiated does that count?

It is difficult for real estate people to know let alone any mids.

Howard Lobrer
17 days ago

it’s a fake a number duh.

that tower gonna be hard to move.

Jones
18 days ago

This comment section seems to be filled with JDS employees

Anon
18 days ago

VERY obviously too

Howard Lobrer
17 days ago

because it is and Serhant bots

Anon
17 days ago

We are just fans who stan about the positive development in Miami.

Anonymous
19 days ago

It’s amazing how much the world values successful designer brands. Until then, it was a normal, large building, but another one being launched in the Brickell region, a little far from Biscayne Bay, nothing very exciting. Just add the Mercedes Benz symbol and the building broke sales records.

Anonymous
19 days ago

100%

Anonymous
19 days ago

Branding or not, the previous design was a mess.

Anonymous
19 days ago

totally agree with Miami NYC mega HYPE ….. Marketing 101
and I am certain that those apartments sold so quickly were to some odd LLC tied to the owners etc….. who wants to live 1 block from I-95 corridor with dozens of buildings (Cipriani, Echo, SLS, etc) blocking any views?

Anonymous
19 days ago

You get clear views to the south of the Atlantic Ocean, and at this height the vast bay and Miami Beach to the east… and when the sun sets, you can see the striking silhouette of Coral Gables to the west. To the north, you’ve got the busy Miami River and downtown skyline sparkling at night. It’s a calm spot, right where the highway ends. Being on 2nd Ave is handy if you’re driving around, but it’s also close enough to the metro station for downtown walks. It’s quieter here compared to downtown, which adds to the peaceful yet vibrant vibe. Overall, it’s one of the best spots in Miami.

Sterling Cooper
19 days ago

No, that building would have sold condos the minute it converted from apartments to condominiums with or without the branding.

The developer will pay Mercedes a fee, and the developer will sell the units for a price higher than his initial price + that fee + a little extra. It helps some, but branding is not everything.

Anon
17 days ago

They must believe in the area and Miami alike as much as we do ❤️

PLP
18 days ago

Crap finishes

SoBeMom
18 days ago

Who is spending $500 to $800K on a studio?

Howard Lobrer
17 days ago

ssssh Serhant will downvote you.

Nunya
18 days ago

Logo on the building = Cheesy AF. No wonder sales are going well. Get all the Miami D-Bags at one address.